Standing out in a Competitive Industry

Standing out in a Competitive Industry

When you’re applying for a job, standing out from the crowd is always a challenge. But, this tough task can suddenly seem insurmountable when you’re applying for an extremely competitive position. Have a read below for 5 actions that are helpful to you standing out in a competitive industry.

However, spending all of your time obsessing over the intense competition will only serve to make you feel more anxious and self-conscious—qualities that definitely won’t help you approach your job hunt and interviews with confidence. So, let go of that intimidation and instead focus on doing what you need to do to separate yourself from the pack.

But, how can you draw positive attention to yourself, when there are hundreds of other people applying to that exact same job? Here are five tips that are sure to help you stand out from that pile of other applicants.

1. Get Personal

Feeling like you’re submitting your materials into cyberspace is always frustrating—especially when you put so much time and effort into them. And, when you know that tons of other people are following that exact same process, it’s easy to feel like you’re in a long line just waiting to draw your number.

This is when making a personal connection can make a huge difference. What exactly does this mean? Start by seeing if you know anyone who currently works for that employer. Whether it’s an old friend or an acquaintance on LinkedIn, having someone who can hand-deliver your resume or put in a good word for you can really help to put your name at the top of the interview list.

If you can’t track down someone who can refer or recommend you, you should still make an effort to be as personal as possible in your application materials. Skip that generic “To Whom It May Concern” line (those letters typically find their way directly to the wastebasket!), and instead do some digging to see if you can find the name of the person you’d be working directly for—or even the hiring manager.

Knowing that you put in the legwork and research necessary to personally address your documents immediately portrays you as a dedicated and resourceful applicant. And, that reputation is sure to put you back at the top of the pile!

2. Improve Your Documents

A resume that’s riddled with typos and grammatical errors. A cover letter that contains the wrong company name. Yes, they’re all sure to make the hiring manager remember you—but not necessarily in a positive light.

It seems basic, but going through your resume and cover letter with a fine-tooth comb is absolutely necessary. Not only is this a best practice when applying for any sort of job, it’s also a surefire way to help you differentiate yourself from the crowd—you wouldn’t believe how much of your competition is immediately discounted, simply because their documents are sloppy.

Aside from just scanning for basic errors, now’s also a great time to polish your materials and make sure that they’re memorable and impactful. Ensure that you include quantifiable achievements in your resume that don’t only tell how great you are at what you do, but show it as well. Start your cover letter off with an engaging and captivating story, rather than that standard, “I’m writing in regards to…” line.

No, you don’t want to send a singing telegram or print your resume on hot pink paper. However, these more subtle tweaks and additions can really help you to be remembered—in a way that’s not eccentric and over-the-top.

3. Go Above and Beyond

I won’t deny that your resume and cover letter are extremely important documents for job search success. But, does that mean they’re absolutely the only things you need in order to land your dream job? Absolutely not.

You should never hesitate to go the extra mile, show some initiative, and share some other materials that a potential employer might care about. Go ahead and send them a link to your portfolio or personal blog. Anything that helps them to get a better sense of who you are as a candidate will benefit you!

You can even take things one step further by completing a sample specifically for that employer. Applying for a social media management position? Pull together a brief example of a social media strategy that you think could work for them. Want to be a data analyst? Share that amazing Excel spreadsheet you built—complicated macros and all. Showing that extra effort demonstrates how interested you are in the position. And, if they actually like the sample work you create? Well, then you’ve already got one foot in the door!

4. Polish Your Social Media Presence

Your work examples and official career documents will only take you so far. After all, employers pretty much expect that you’ll put your best foot forward when it comes to those materials. So, what will they do next? More than likely, hiring managers will look you up on social media.

Believe me, you don’t want to be remembered as the candidate who stars in that video for “Phi Sigma Rho’s Longest Keg Stand” or the applicant who writes scathing reviews of every single ex-boss on Facebook.

So, before even submitting your stuff, ensure you’ve taken the time to clean up your social media profiles. Bonus points for actually taking the time to polish and update your LinkedIn profile while you’re at it!

5. Follow Up

You know all of that intense competition we talked about? Well, it not only overwhelms you—it’s also pretty overwhelming to the hiring manager as well. Suddenly, they have an inbox full of submissions, and it’s up to them to weed out the junk in order to find those diamonds in the rough.

So, don’t be surprised if you don’t hear back immediately about that job you’re so excited about. In fact, you likely won’t receive a super timely response. This is why following up is so important.

If you haven’t heard anything (whether that’s a “yes”, “thanks, but no thanks”, or a “we’ve received your submission” email) in about a week or two, feel free to reach out personally and check in on a timeline for a hiring decision. Make an attempt to use the most personalized email address you can find. But, if you can’t hunt one of those down, a general “info” or “careers” address will suffice as well.

Craft a friendly message just asking for an update on the hiring process for that specific position, reiterate your excitement about the opportunity, and thank them for their time. Still radio silence? You’re free to follow up once more. But, after that, it’s time to let it go. We all know there’s a fine line between being persistent and being a pest.

Standing out from the crowd when the job competition is stiff can undoubtedly be tough. But, it’s not impossible! It just involves some thought and creativity. Put these tips to use, and you’re sure to find your way to the top of that resume pile.

Need to get ready for job search success?  Our team at PWU is here to help.

We offer Resume updates, Cover Letters, LinkedIn Optimization, Recruiter Services, and Professional Career Coaching.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

Career Breaks and The Comeback

Career breaks and the comeback

Career breaks occur for all sorts of reasons.  Some may choose to take a step back in favor of dedicated family time.  Others come by a career break following redundancy in the company.  Perhaps you’ve decided to enjoy different experiences, such as traveling or to rediscover your interests. Whatever the reasoning, here are 6 tips on navigating career breaks and the comeback.

Whatever motives got you there, the time may come when you decide to jump back onto the career ladder.

Getting a job can be daunting enough, but it can be even more unnerving once you’ve taken a break from work. You may feel anxious about starting a new job or you may worry that your skills are a little rusty because a lot has changed since you’ve been away from the workplace.

If you feel you’re in this situation, below are six effective tips to help increase your chances of getting hired following a career break.

Six Tips to The Comeback

1. Assess your situation

Many people make the mistake of jumping straight back into the first job they can find. Firstly, if you’re not sure about a job, the interviewer may sense your uncertainty and will be unlikely to take you further in the hiring process.

Secondly, if you secure a job that isn’t suitable for you, you could even find yourself job hopping frequently before you find the right one. It’s therefore important to take some time to assess your situation first and decide what you want to do. Open your mind and remember, what was right for you before your career break, may not be what the best fit is for you now.

2. Update your resume with your career break.

It’s common for a candidate to believe that a gap in their resume will ruin their career.

However, instead of seeing it as a handicap, see it as something positive that can differentiate you from other candidates. If you haven’t been working for a long period of time, don’t hide it. A break can provide lots of benefits that can make you just as, if not more hireable, even if it’s just been a chance for you to take a step back and re-evaluate your future career.

Add all the new skills you may have developed during your break, and explain how these can relate to the job you’re now applying for. 

For example:

Did you take a diploma course specializing in new technology?

Did you do volunteer work and develop your leadership skills, which will help you to lead a team more effectively? 

Or perhaps traveling the world helped to give you a much-needed confidence boost?

3. Network

When looking for your first job after a career break, don’t forget to use your existing connections. Spend some time reaching out to your previous colleagues, clients, friends, and family. Let them know that you’re seeking a new position.

They may have the perfect job for you or be able to point you in the right direction. This is also a good opportunity to prepare any potential references that could support your new job applications.

4. Be prepared for your interview

Before you attend your first interview, make sure you’re prepared to answer questions about your career break. You may be asked why you have a career gap and what you did with your time. Honesty is the first step. Make it clear what you did during your break and why you decided it was the right thing for you to do.

You could tailor your answers to demonstrate how your break will benefit the role you are now applying for. Think critically about some of the concerns an interviewer may have. They may wonder whether you’re ready to get back on the career ladder for example. In this case, explain why you have decided to re-join the workforce, whilst emphasizing your passion, drive, and focus.

5. Look for career returner programs

As well as using job boards to search for jobs, research the various career returner programs that may be available. Deloitte is just one example of an organization that runs this kind of scheme. Their return to work program lasts for 20 weeks and is aimed at men and women who have taken a career break. Whether the break has been for family or other reasons, the scheme provides tailored support and experience to help you readjust to being back at work.

JP Morgan is another business offering a similar scheme. Their global ReEntry Program provides networking and mentorship opportunities to senior executives who are looking to re-join corporate life after taking a career break.

6. Be confident

Whether you’ve been away from work for 12 months or 2 years, getting back into the hiring pool can be nerve-racking. However, the most important thing is that you remain confident in your abilities.

Without confidence, you can easily undervalue what you can offer an employer. Write down your skills and strengths on a piece of paper. Refer to this during your job search, to help give you a boost of energy.

If you’re uncertain, ask friends and family to share their feedback on where your strengths lie. They may offer some suggestions that you had not previously considered.

If you’re concerned that your skills are no longer up-to-date, take a refresher course. Make sure you do your research too. Look at the employer’s website and social media channels.

You should also look at their competitors, read the latest industry news and research industry trends. Knowing you have all the information you need, will help you to be much more confident, especially during interviews.

Everyone has their own career path

Taking a career break is more common than you may think, despite the stigma that is sometimes attached behind how potential candidates will fill that void. Everyone has different career ladders they climb at their own pace depending on what their goals are in life.

So if you’re feeling apprehensive about jumping back into the workforce after a career break, remember these tips to put you on the right path with renewed confidence.

Need to get ready for job search success?  Our team at PWU is here to help.

We offer Resume updates, Cover Letters, LinkedIn Optimization, Recruiter Services, and Professional Career Coaching.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

Executive Job Search Strategy

Executive job search strategy

Remember when you were early in your career and you’d apply for a job then go home and wait?  You knew you had all the required skills and experience, so it was just a matter of time. A few days go by and the call comes in. The next day is the interview.  3 days later you have the job and you start next week. Well, those days are long since gone! Nowadays if you don’t have an executive job search strategy, you come close to setting yourself up to fail.

Truthfully, now that you’ve positioned your career higher up the salary chain, those quick job search turnaround days are non-existent. The path to senior and executive-level job placement is an extended process that requires patience and good strategy.

Pro Tip: Manage Expectations

The challenge is to manage expectations that meet the reality of your job search. On-average an executive-level job search requires 4 months to 1 year from the initial point of contact to an actual first day of employment.

The average time it takes to find a job depends on many factors such as:

  • Time of year
  • Geographical demand for your skills
  • Whether you encounter ageism
  • Experience and salary requirements
  • Professional network
  • Job search skills

Time of Year

Q4 is traditionally the slowest hiring period so don’t go rushing into October with high hopes of December placement. However, in contrast, the busiest season for hiring is the first quarter. Manage expectations and remain positive to keep pushing on through slower times of the year.

Geography

All across the country, there are region-specific industry dominants. Depending on your career path, your advancement could depend on your flexibility towards a potential move of house and home.  Consider your chosen industry and region when outlining your timeline for ideal job placement.

Experience & Salary

Aim for your goals, however, do a little research into the companies you are applying to. You want to ensure they have the capacity and need for your set of skills and salary requirements.  Are they in an upswing or decline?  Have their social media channels just blasted news of a hiring fair? These elements can either hinder or expedite the hiring process and in turn, your job search strategy.

Your Network is Gold.

We’ve mentioned this in previous posts and it’s worth rehashing. Your network is solid gold.  At the Senior and Executive career levels, your LinkedIn profile should already be well polished with several years of connections to draw from. When it comes to job searching, this is your ideal go-to for making quick work of landing a job with ease and accuracy. 

Your job search skills.

How’s your job search game?  Ultimately, your drive dictates how fast a job can be obtained.  The steps are defined, now it’s on you to get organized and progress with confidence.

A quick note on ageism.

If you’ve been in the workforce for a while, the chances are good that you’ve seen or experienced age discrimination at work—as two out of three workers between ages 45 and 74 have at some point, according to AARP. From a recruiter’s perspective, there are concerns that older employees not only require increased salaries but will be with the company for a shorter period.   Recruiters and hiring managers are looking for the big picture. 

Ageism can slow your job search process by the assumption that retirement is near.

If you are in a category susceptible to ageism, be prepared to talk about how much longer you plan to work.  Make sure you’re up to speed on technology and current education, as applicable.

Additionally, find the right company by considering what work environment is ideal for your own daily routine. Some company cultures trend younger – startups, for instance- and you may not want to be significantly older than everyone else in the room.  Or that could be exactly what you seek. Either way, due diligence is highly beneficial.

Resume specifics: To show yourself in the best light, hire a professional resume writer to modernize and retool your resume. Seriously, at this stage, a professional is a value-added investment to career advancement.

Extensive work history can begin to look muddled on a resume, as can the skills section after a few decades of career growth. Allowing a professional to optimize your resume, and LinkedIn for that matter will give you the leg up with ATS and recruiter processes.

Here is a link to our schedule at Power Writers USA so you can see availability and book a free 15-min consult. https://calendly.com/powerwritersusa-ca

Holiday Reading for the Career-Driven.

holiday reading books for the career driven professional

With the holidays upon us, we thought we’d dedicate some thought towards scheduled (ok: forced) downtime. In doing so we polled the office and discovered 3 books that came highly recommended as holiday reading for the career-driven amongst us. 

A Case of The Go-Getter.

For the highly career-driven types, the act of ‘not working’ can come at us with rough edges. It’s not entirely natural to just sit back and not work our game strategy. In many ways, the idea of slowing the pace can feel like losing ground.  As a potential solution, we recommend double-timing the concept of taking a ‘holiday break’ with the addition of some inspirational reading. 

These 3 books are bountiful with ah-ha moments, industry hacks and refreshing stories of challenge and triumph.

#1:  Driven by Robert Herjavec

This book has achieved legendary bookshelf cred.  Some may recognize Robert Herjavec as one of the Shark Tank hosts.  Others may know his name from the massive career wave he’s made in the tech industry.  Either way, his story is that of a classic grind from near poverty to astounding wealth and career successes.  The book is written like an approachable novel traveling through biopic storylines with powerful advice and validation. It is a captivating read and a truly inspirational business book. An absolute must-read!

#2:  The War of Art by Steven Pressfield

At 164 pages this little book is a powerhouse of gloves-off dictation.  If you are a writer, this is your book.  Creative entrepreneurs, this is your book.  If you are a visionary who is constantly seeking routes of betterment in life and in career, this is your book.

Steven Pressfield is the author of several novels including that of The Legend of Bagger Vance. (Which if you haven’t seen the movie, you haven’t fully lived.  Strong opinion but I’m sticking to it!)  The Art of War goes richly into content regarding the challenges faced when we ask too much from our creativity. 

Honestly, it’s a funny and lighthearted read even though it touches on inner battles and the psychology of creation. Go get this book. I will completely alter the quality of your work.

#3: Persuasion by Arlene Dickinson

Altogether, what’s refreshing about this book is the female perspective of corporate success. Arlene Dickinson was a single mother who literally went from newly divorced with no savings, only a high school diploma and four young children to CEO of one of the countries largest marketing firms. All within the span of a decade. In short, this woman has grit! 

The book teaches patience, it teaches how every little, tiny step forward is still worth celebrating and it teaches the depths of digging into your goals through the art of persuasion.

Gift Yourself Time.

To summarize, take a moment to yourself this holiday season. Gift yourself time to calm down.  Put the phone down, leave the to-list in the office, kiss your family and then get comfortable in your favorite chair. 

There is a great benefit to awarding yourself genuine downtime, not just for our health but also for our continued career-driven momentum. 

Will Resumes Be Necessary in 2020?

will resumes be necessary in 2020

There has been a lot of talk about resumes becoming less important in the future. We understand things change rapidly in the world of hiring practices, but could this be true? Will resumes be necessary in 2020?

It has been said that resumes really only account for about 10% of the hiring process and that social media accounts are replacing resumes. While it’s true, hiring managers are using social media platforms to investigate and vet potential employees, the idea that the resume is going away is not actually supported by career experts.

Social Media vs. Resume

Undoubtedly, recruiters are turning to platforms like LinkedIn, when they connect with potential candidates, what do you think is the first thing they ask for? That’s right, a resume!

LinkedIn is a great place to build your “brand” and strategically develop your profile to reflect your professional interests, experiences, and what you have to offer. Additionally, a great advantage to LinkedIn are the recommendations and multi-media options. All of these are great tools to entice recruiters, and once they are interested, that’s when a resume will always be necessary.

Applicant Tracking Systems (ATS)

More than 98% of Fortune 500 companies are utilizing the benefits of ATS these days. In the past decade, only the larger companies were using ATS. Now, it’s common practice for smaller companies to also be using ATS. This means that the chances of your resume being scanned for keywords and phrases are even greater. This allows the recruiters to filter out potential candidates and theoretically make sure their candidate is a good fit for the position.

The responsibility is really on you, the applicant, to be sure that keywords and phrases are in your resume. The success of your resume will be totally dependent upon ATS.

Resume Formatting for 2020

Knowing that ATS is so valuable and will only grow in importance in the future, how can you be sure you are ready for it? One of the most important things to consider is the fact that, while word processing details can make your resume fancier, ATS prefers very simple text-based documents.

Applicant Tracking Systems are very particular about formatting. There are many fonts they can’t “see”. They cannot “read” what’s in a text box, and pictures or graphics do not mean anything. However, bold, italics, underline, and shading is fine.

It’s one thing to hand out fancy resumes, but when it comes to applying online for jobs, simple, text-based, .doc resumes are going to increase your chances.

Beware Social Media Self-Expression

Now that we live in a world where it’s easy to google another person, recruiters too have adopted this ease in their candidate research. Knowing you will be researched, use it to your advantage!

Create social media accounts where you can develop your brand. Allow these accounts to reflect who you are, what you’re about, and what you have accomplished. As always, carefully consider if your accounts are reflecting the kind of information that you would want recruiters to find. While it’s fun to be impulsive and passionate about our social profiles, to maintain professionalism remember to consider future perspectives.

2020 Job Search

Not a lot is changing when it comes to the job search. While there is an increasing role for social media platforms, the resume is still essential. Another “old school” idea that still, and will probably ALWAYS be important is NETWORKING. In truth, someone who is referred to a hiring manager is more likely to get an interview and with the potential to be hired.

So, don’t be shy, network with your friends, in-laws, and other folks you know in your industry. Referrals always have an advantage compared to someone the hiring manager has no reference for.

If you have any questions about your resume or job search, reach out for a free resume review and consultation. Our team at PWU offers Resume updates, Cover Letters, LinkedIn Profile Optimization, Coaching and Recruitment services. 

Connect with us here for a free 15-minute consultation. https://calendly.com/powerwritersusa-ca

Planning an Executive Job Search

executive job search planning

The final quarter of the year can be a catalyst for change. With routine year-end reviews and personal goal reflection, executives who feel that they ought to be advancing further in their careers or are not being fairly compensated can seek to make changes. Planning an executive job search is vital to balancing your job search time and efforts.

For this reason, we’ve outlined 5 tips to help you plan as efficiently as possible: 

1. Optimize Your Resume in Advance

Of course, resumes are the cornerstone of any job search plan. So its best to ensure yours is current, consistent, and compelling.  Overall, executive-level careers generally require long term employment in individual positions. As a result, it’s common to require a resume refresh when looking to make career changes.

2. Learn How to Articulate Your Key Success Stories

Consider the use of metrics and data as this helps authenticate your story and give scale to your professional accomplishments. Any awards received can be great conversational additions during interviews or networking opportunities.

While it may feel awkward at first, ultimately, it beneficial to understand how best to communicate your story with ease and grace.

3. Be Mindful of Your Online Presence

In today’s digital age, recruiters and employers are taking to the internet to search for, and vet, potential executive candidates. If you intend to present yourself as an ideal candidate, think clearly about what all your online profiles say about you.

In consideration of this, look for areas to improve in order to best reflect your career successes. Perhaps archive a few of the college day party pics or any office related vices. Clean your look up to shine the way you prefer to be seen.

4. Prepare Interview Answers

As one would expect, executive interviews are fraught with tough questions for potential candidates to navigate. The aim is to test your ability to perform under pressure.

Oftentimes, executives are asked tricky questions, including those relating to professional failure. Be open and honest. Especially when demonstrating your ability to learn from mistakes while improving your decision-making skills.

Furthermore, you could also be asked for reasons behind leaving your last job. Again, it is important, to be honest, yet professional. Be ready to answer this while directing the conversation on to the next question.

A little research can go a long way. Google some executive-level interview questions or ask your network if they have any tips. Practice your responses to find your voice and boost your chances of success.

5. Build and Maintain Your Network

As a rule, professional networks should be nurtured throughout your entire career. The aim is to ensure dependability during periods of uncertainty. Without a doubt, this network can be your safety net should directions change in the future.

Additionally, executive recruiters can be a key component of your professional network. When recruiters call, even if you are not interested in the role you can still cultivate a long-term professional connection. Offer helpful candidate suggestions or explain your thoughts regarding why the opportunity might not be right for you. 

6. Set Goals

To make sure you don’t succumb to job-seeker drifting, give yourself time-bound goals throughout your search. It’s your time and effort, use them wisely.

Finally, don’t sweat it. If all this overwhelms you, our team at PWU has just what you need.  We offer Resume updates, Cover Letters, LinkedIn Profile Optimization, Interview Coaching, and Recruitment Services. 

Connect with us here for a free 15-minute consultation. https://calendly.com/powerwritersusa-ca

7 Reasons LinkedIn Is Your #1 Job Search Site

linkedin job search

When used properly, LinkedIn can be a job-seekers best friend. With an optimized profile, you can send a broader message of your skills and achievement to gain an endless amount of connections. Making LinkedIn Your #1 Job Search Site.

However, LinkedIn profiles are not to be used as a copy and paste of your resume. Remember, this is a networking tool.  The aim is to showcase more than your resume can while still using mandatory keywords and SEO optimization

1. Make Your Headline Count

Your LinkedIn headline is your online brand. Along with the profile picture, the name and headline are what impact those who view the profile.  Keep that headline tidy and on-point to stand out from the crowd.  Consider how these 2 headlines sound:

“Marketer seeking next opportunity”

or

“Consumer Products Marketer Looking for Small Brand to Make Big”

No brainer, right? Make your headline count! 

2. Follow Your Target Companies

First off, if you haven’t already, create a list of ideal companies that align with your interests and skills.  Use this list as your go-to for snooping around LinkedIn with intent. 

Now, go follow those specific companies.

This way, you’ll hear about anything new they’ve got happening. from a new branch office opening to a new product release or possibly even a hiring push.

3. Broaden Your Network

If you haven’t been meticulous about inviting new networking contacts and old colleagues to join your LinkedIn network, get caught up now! You can download your address books from any webmail application or Outlook contacts.

Consider this, one new first-degree contact with 100 connections of their own can expand your first-second-and-third-degree network by tens of thousands of people.

That’s good at any point, but especially in a job search where you’re looking for as much visibility into your professional ecosystem as you can get.

4. Get That Intro!

If your first-degree connection knows someone you’d like to talk to, ask for an introduction.

Just browse to your target person’s LinkedIn profile, look for the blue link that says “Send a Message” and click on the arrow on the right of the link.  If you and your target person have a common connection, you’ll see a “Get an Introduction” pull-down menu. Easy Peasy Lemon Squeazy.

5. Find Your Hiring Manager

You can use the Advanced People Search to find hiring managers in most companies.  Click ‘Advanced’ next to the search bar at the top of the page. Then enter your target company name with the most likely title for your hiring manager as a second search term.

For instance, if you’re a Marketing person, your hiring manager could be Marketing Director or Marketing VP.  Use your instinct and search around a bit.  You’ll likely find the connection you need in no time!

 6. Your Network Is A Fountain of Wisdom

Go back to the Advanced Search page and conduct a search using just your target company’s name as a search term. Who in your network is connected to that company, and how? Those folks can do more than just make introductions. They can offer insight into the company and also who they may know directly.

Remember that a job search is not just about being noticed and making connections. It’s also about learning enough to decide whether a company can use your talents plus grow your skills.  A little research can show whether it’s worth your time to pursue opportunities with your target company.

7. Stay In It!

Patience and persistence are the names of the game now. It may take longer than you anticipated, or you could find the ideal fit quite quickly. Stay with it to step up to your next opportunity!

We want to see all or clients operating at top value when it comes to using LinkedIn for job search purposes. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn Profile Optimization, our team at PWU has what you need.

Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca

Shifting Careers Between Freelance and Corporate

shifting careers corporate freelance

We’ve recently been looking at the double lane highway of shifting careers between freelance and corporate life.  From the perspective of professional resume writers, we’ve definitely seen equal movement between these 2 career directions.

Without question, transitioning from life at a corporate firm to working freelance is a HUGE life change. The greatest technique is in all the individual action steps taken to create a strong outcome. Successes certainly live in the daily grind.

Write a plan of action.

This helps maintain accountability and keep you on track.

If you’re not entirely familiar with the details of a business plan, that’s perfectly fine.  Think of your plan like a map. Begin with goal setting. Outline short-term and long-term goals and place them into a loose chronological order, the specific dates matter less than the actual structure.

Don’t burn any bridges.

Although it’s tempting to skip gleefully out of the door on your last day in the office telling everybody how great your new life is going to be, don’t.  You never know when you might need these contacts again, not to mention references from your employer. Leaving with a recommendation is never a bad outcome. 

Friendly reminder: The world is a very small place. and you never know where your future clients may be. 

Network.

This may sound dramatic but, ultimately you need to make sure EVERYONE knows you are going freelance: ex-colleagues, friends, old classmates, that neighbor with a beard.  Everyone.  Remember, getting work once you go freelance can take longer than imagined so build-up a client base in all ways possible.

Work is much more likely to come through known contacts. That’s just the nature of humans in general. We work with who we know and trust.

Network as much as possible, both in person and on social media.

Speak to friends or acquaintances who have made the leap to freelancing. These people are valuable resources for advice not just on those first few weeks starting out, but for the long haul.

Essentially freelancing is building your personal brand. 

This is a fact. Fortunately, there is ample information out there on the specifics of personal branding.  Quickprout has a nice guide that summarizes the process giving actionable items that help map the route. A quick Google tour will land you in front of some seriously good content for designing and managing your own personal brand.

Utilize social media.

Facebook, Twitter, and LinkedIn are all useful tools. Additionally, if your LinkedIn profile isn’t yet optimized, get it there.  Our team is highly skilled at LinkedIn optimizations that show clients in their best light possible.  This is mandatory in today’s workforce.

Optimize linkedin profile

94% of recruiters are searching for talent on LinkedIn. Use this tool.

Lastly, consider starting a blog. Yes, they are timely but well-designed search engine optimized (SEO) blogs are a great way to drive attention towards your website. This, in turn, builds an audience and potential client base.

Don’t be shy about putting your business out there.

Now, if you find yourself on the highway heading back to corporate structures then the strategy is dramatically different. At this point, your resume must highlight all the unique skills acquired as a freelancer plus reflect positively on the actual time away from the workforce.

As always Power Writers USA is here to help guide you through the steps. Resume Writing, Cover Letters, LinkedIn Profile Optimization and Recruiter Resume Distribution are all available from our team at PWU. Connect with us for a free consultation and resume review!

Unquestionably, unless you are a writing wizard, it’s in your best interest to hire a professional resume writer now.  Freelance skills are diverse and translating all the detailed specifics to corporate necessity is key to your resume making it through ATS and recruiter processes.

Q4 Outlook for San Francisco 2019

Q4 Outlook 2019 San Francisco

To begin with, we want you to know we have good news in the 2019 Q4 outlook. According to data-driven insights from the leading global workforce solutions company ManpowerGroup, Q4 in the San Francisco area is promising.

Hiring trends were found pretty much EVERYWHERE.

  • Durable Goods Manufacturing
  • Nondurable Goods Manufacturing
  • Transportation & Utilities
  • Wholesale & Retail Trade
  • Information and Financial Activities
  • Professional & Business Services
  • Leisure & Hospitality
  • Government

Correspondingly, positive job forecasts were reported across all 50 states with 100 of the largest metro areas reporting a +20% national Outlook for Q4 2019.  This is a 1 percent increase from the previous year-over-year report.

To put in perspective, the last time this survey reported a Q4 Net Employment Outlook as high as +20% was in the fourth quarter of 2006.  See, we told you we had good news!

Relating back to ManpowerGroup® findings specifically for the Bay Area

  • employers are expected to hire at a solid pace of 23 percent growth
  • 25 percent plan to hire more employees from October through December.
  • 2 percent plan to reduce payrolls
  • 72 percent expect to maintain current staff levels
  • 1 percent indicate they are not sure of their hiring plans.

Interestingly, a study of 2800 IT leaders reported the challenge was finding skilled technology professionals. The study was conducted by Robert Half Technologies and was sectioned into major cities accordingly.

We loving this great little infographic made by the team at Robert Half which speaks directly to the state of high tech specifically in San Francisco.

Yes, the tech skills shortage is real.

In previous blogs we’ve talked tech growth and hiring trends, so we’re already aware of the industry boom, however, closing Q4 this strong is a great thing to report. While all aspects of IT have a need for quality employees, if you’re less than fulfilled in your current role or just starting out, now is most certainly the time to revisit the resume.

Our team at PWU engages with all sectors, specifically hundreds of IT professionals. Our business model is perfected for navigating ATS and recruiter profiling. Connect with us when you plan to make career moves through Q4 2019 and beyond.

Generational Patterns – Looking ahead at 2020

Whether you’re just beginning your career or considering a change in your professional workplace, 2020 looks to be a promising year for job seekers across the country.  According to The US Bureau of Labor Statistics, projections are showing 20.5 million new jobs will be added in 2020 with an additional 5.5 million replacement jobs becoming available. Many of which resulting from baby boomer retirements.

Consistent Increase in Baby Boomer Retirements.

Did you know that in most recent population projections from the U.S Census Bureau, millennials are projected to overtake boomers in the workforce by 2021?  As one generation nestles into retirement we’re seeing the balance tip towards new job opportunities for Americas 20-35-year-old professionals.

Is High Education the Only Way?

When our team reviewed job postings by title and education attainments, the stats reflected a relatively fair split across all matters of educational achievements.

  • 35 percent will require at least a Bachelors degree.
  • 30 percent will require some college or an Associate degree.
  • 35 percent not requiring education beyond high school.

In addition, the data also reflected that among the fasted growing occupations the highest-paid do require higher levels of education.  

Relating back to The US Bureau of Labor Statistics findings; among the 30 fastest growing and highest-paid occupations are Market Research Analysts and Marketing Specialists with a 41.2 percent projected increase in 2020 and Biomedical Engineers with a 61.7 percent projected increase in 2020. Both of these occupations require a Bachelor’s degree for almost all entry-level positions.

See the full list here https://www.bumc.bu.edu/gms/files/2012/02/Top-30-fastest.pdf

Cause & Effect

Does this data link back to the high-volume retirements of boomer-aged professionals? Consider how the aging population requires a greater focus on health issues which drive demand for better medical devices, equipment, data analysts and sales forces. Seems to us like a societal representation of cause and effect in its truest form.

At any rate, there’s never been a better time to review your cover letter, resume and LinkedIn profile to consider what professionally written updates can be made to land you in front of a great opportunity in 2020.

Every career change is unique and our team at Power Writers is here to help you along the way with Resume Writing Services, Cover Letter Writing, and LinkedIn Profile Updates.  Contact us now for a free consultation and resume evaluation!