Standing out in a Competitive Industry

Standing out in a Competitive Industry

When you’re applying for a job, standing out from the crowd is always a challenge. But, this tough task can suddenly seem insurmountable when you’re applying for an extremely competitive position. Have a read below for 5 actions that are helpful to you standing out in a competitive industry.

However, spending all of your time obsessing over the intense competition will only serve to make you feel more anxious and self-conscious—qualities that definitely won’t help you approach your job hunt and interviews with confidence. So, let go of that intimidation and instead focus on doing what you need to do to separate yourself from the pack.

But, how can you draw positive attention to yourself, when there are hundreds of other people applying to that exact same job? Here are five tips that are sure to help you stand out from that pile of other applicants.

1. Get Personal

Feeling like you’re submitting your materials into cyberspace is always frustrating—especially when you put so much time and effort into them. And, when you know that tons of other people are following that exact same process, it’s easy to feel like you’re in a long line just waiting to draw your number.

This is when making a personal connection can make a huge difference. What exactly does this mean? Start by seeing if you know anyone who currently works for that employer. Whether it’s an old friend or an acquaintance on LinkedIn, having someone who can hand-deliver your resume or put in a good word for you can really help to put your name at the top of the interview list.

If you can’t track down someone who can refer or recommend you, you should still make an effort to be as personal as possible in your application materials. Skip that generic “To Whom It May Concern” line (those letters typically find their way directly to the wastebasket!), and instead do some digging to see if you can find the name of the person you’d be working directly for—or even the hiring manager.

Knowing that you put in the legwork and research necessary to personally address your documents immediately portrays you as a dedicated and resourceful applicant. And, that reputation is sure to put you back at the top of the pile!

2. Improve Your Documents

A resume that’s riddled with typos and grammatical errors. A cover letter that contains the wrong company name. Yes, they’re all sure to make the hiring manager remember you—but not necessarily in a positive light.

It seems basic, but going through your resume and cover letter with a fine-tooth comb is absolutely necessary. Not only is this a best practice when applying for any sort of job, it’s also a surefire way to help you differentiate yourself from the crowd—you wouldn’t believe how much of your competition is immediately discounted, simply because their documents are sloppy.

Aside from just scanning for basic errors, now’s also a great time to polish your materials and make sure that they’re memorable and impactful. Ensure that you include quantifiable achievements in your resume that don’t only tell how great you are at what you do, but show it as well. Start your cover letter off with an engaging and captivating story, rather than that standard, “I’m writing in regards to…” line.

No, you don’t want to send a singing telegram or print your resume on hot pink paper. However, these more subtle tweaks and additions can really help you to be remembered—in a way that’s not eccentric and over-the-top.

3. Go Above and Beyond

I won’t deny that your resume and cover letter are extremely important documents for job search success. But, does that mean they’re absolutely the only things you need in order to land your dream job? Absolutely not.

You should never hesitate to go the extra mile, show some initiative, and share some other materials that a potential employer might care about. Go ahead and send them a link to your portfolio or personal blog. Anything that helps them to get a better sense of who you are as a candidate will benefit you!

You can even take things one step further by completing a sample specifically for that employer. Applying for a social media management position? Pull together a brief example of a social media strategy that you think could work for them. Want to be a data analyst? Share that amazing Excel spreadsheet you built—complicated macros and all. Showing that extra effort demonstrates how interested you are in the position. And, if they actually like the sample work you create? Well, then you’ve already got one foot in the door!

4. Polish Your Social Media Presence

Your work examples and official career documents will only take you so far. After all, employers pretty much expect that you’ll put your best foot forward when it comes to those materials. So, what will they do next? More than likely, hiring managers will look you up on social media.

Believe me, you don’t want to be remembered as the candidate who stars in that video for “Phi Sigma Rho’s Longest Keg Stand” or the applicant who writes scathing reviews of every single ex-boss on Facebook.

So, before even submitting your stuff, ensure you’ve taken the time to clean up your social media profiles. Bonus points for actually taking the time to polish and update your LinkedIn profile while you’re at it!

5. Follow Up

You know all of that intense competition we talked about? Well, it not only overwhelms you—it’s also pretty overwhelming to the hiring manager as well. Suddenly, they have an inbox full of submissions, and it’s up to them to weed out the junk in order to find those diamonds in the rough.

So, don’t be surprised if you don’t hear back immediately about that job you’re so excited about. In fact, you likely won’t receive a super timely response. This is why following up is so important.

If you haven’t heard anything (whether that’s a “yes”, “thanks, but no thanks”, or a “we’ve received your submission” email) in about a week or two, feel free to reach out personally and check in on a timeline for a hiring decision. Make an attempt to use the most personalized email address you can find. But, if you can’t hunt one of those down, a general “info” or “careers” address will suffice as well.

Craft a friendly message just asking for an update on the hiring process for that specific position, reiterate your excitement about the opportunity, and thank them for their time. Still radio silence? You’re free to follow up once more. But, after that, it’s time to let it go. We all know there’s a fine line between being persistent and being a pest.

Standing out from the crowd when the job competition is stiff can undoubtedly be tough. But, it’s not impossible! It just involves some thought and creativity. Put these tips to use, and you’re sure to find your way to the top of that resume pile.

Need to get ready for job search success?  Our team at PWU is here to help.

We offer Resume updates, Cover Letters, LinkedIn Optimization, Recruiter Services, and Professional Career Coaching.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

Career Breaks and The Comeback

Career breaks and the comeback

Career breaks occur for all sorts of reasons.  Some may choose to take a step back in favor of dedicated family time.  Others come by a career break following redundancy in the company.  Perhaps you’ve decided to enjoy different experiences, such as traveling or to rediscover your interests. Whatever the reasoning, here are 6 tips on navigating career breaks and the comeback.

Whatever motives got you there, the time may come when you decide to jump back onto the career ladder.

Getting a job can be daunting enough, but it can be even more unnerving once you’ve taken a break from work. You may feel anxious about starting a new job or you may worry that your skills are a little rusty because a lot has changed since you’ve been away from the workplace.

If you feel you’re in this situation, below are six effective tips to help increase your chances of getting hired following a career break.

Six Tips to The Comeback

1. Assess your situation

Many people make the mistake of jumping straight back into the first job they can find. Firstly, if you’re not sure about a job, the interviewer may sense your uncertainty and will be unlikely to take you further in the hiring process.

Secondly, if you secure a job that isn’t suitable for you, you could even find yourself job hopping frequently before you find the right one. It’s therefore important to take some time to assess your situation first and decide what you want to do. Open your mind and remember, what was right for you before your career break, may not be what the best fit is for you now.

2. Update your resume with your career break.

It’s common for a candidate to believe that a gap in their resume will ruin their career.

However, instead of seeing it as a handicap, see it as something positive that can differentiate you from other candidates. If you haven’t been working for a long period of time, don’t hide it. A break can provide lots of benefits that can make you just as, if not more hireable, even if it’s just been a chance for you to take a step back and re-evaluate your future career.

Add all the new skills you may have developed during your break, and explain how these can relate to the job you’re now applying for. 

For example:

Did you take a diploma course specializing in new technology?

Did you do volunteer work and develop your leadership skills, which will help you to lead a team more effectively? 

Or perhaps traveling the world helped to give you a much-needed confidence boost?

3. Network

When looking for your first job after a career break, don’t forget to use your existing connections. Spend some time reaching out to your previous colleagues, clients, friends, and family. Let them know that you’re seeking a new position.

They may have the perfect job for you or be able to point you in the right direction. This is also a good opportunity to prepare any potential references that could support your new job applications.

4. Be prepared for your interview

Before you attend your first interview, make sure you’re prepared to answer questions about your career break. You may be asked why you have a career gap and what you did with your time. Honesty is the first step. Make it clear what you did during your break and why you decided it was the right thing for you to do.

You could tailor your answers to demonstrate how your break will benefit the role you are now applying for. Think critically about some of the concerns an interviewer may have. They may wonder whether you’re ready to get back on the career ladder for example. In this case, explain why you have decided to re-join the workforce, whilst emphasizing your passion, drive, and focus.

5. Look for career returner programs

As well as using job boards to search for jobs, research the various career returner programs that may be available. Deloitte is just one example of an organization that runs this kind of scheme. Their return to work program lasts for 20 weeks and is aimed at men and women who have taken a career break. Whether the break has been for family or other reasons, the scheme provides tailored support and experience to help you readjust to being back at work.

JP Morgan is another business offering a similar scheme. Their global ReEntry Program provides networking and mentorship opportunities to senior executives who are looking to re-join corporate life after taking a career break.

6. Be confident

Whether you’ve been away from work for 12 months or 2 years, getting back into the hiring pool can be nerve-racking. However, the most important thing is that you remain confident in your abilities.

Without confidence, you can easily undervalue what you can offer an employer. Write down your skills and strengths on a piece of paper. Refer to this during your job search, to help give you a boost of energy.

If you’re uncertain, ask friends and family to share their feedback on where your strengths lie. They may offer some suggestions that you had not previously considered.

If you’re concerned that your skills are no longer up-to-date, take a refresher course. Make sure you do your research too. Look at the employer’s website and social media channels.

You should also look at their competitors, read the latest industry news and research industry trends. Knowing you have all the information you need, will help you to be much more confident, especially during interviews.

Everyone has their own career path

Taking a career break is more common than you may think, despite the stigma that is sometimes attached behind how potential candidates will fill that void. Everyone has different career ladders they climb at their own pace depending on what their goals are in life.

So if you’re feeling apprehensive about jumping back into the workforce after a career break, remember these tips to put you on the right path with renewed confidence.

Need to get ready for job search success?  Our team at PWU is here to help.

We offer Resume updates, Cover Letters, LinkedIn Optimization, Recruiter Services, and Professional Career Coaching.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

Pursuing a Career in Data

Pursuing career in data

Over the years skilled data analysts have become one of the most sought-after professionals in the world. The reasoning? Supply and Demand. With the mass increase in companies relying on data as a business tool, the need for analysts has boomed. As a result, trends are in favor of those pursuing a career in data.

The pool of educated and experienced data analysts is limited.

On the supply side of the equation, there has been a consistent lack of skilled and experienced professionals to fill the increasing demand. Due to this shortage, even at the entry-level, data analysts can command huge salaries and excellent perks.

What do Data Analysts do?

Right now, some of the top jobs in data analysis involve helping employers make investment decisions, target customers, assess risks or help decide on capital allocations.

As data analysts, you probe through mountains of data to spot trends, make forecasts, and extract information. This, in turn, helps employers make better-informed business decisions. 

The career path a data analyst can take depends, in large part, on what industry holds there interest. As a result, they could work at big investment banks, hedge funds, and private equity firms. They could also work in health care, marketing, retail, and/or insurance.

In general, data analysts are everywhere.

As a matter of fact, financial institutions such as investment banks are a great entry-level career direction. Doors to management can be opened when highly-skilled data analysts excel in this area.

After all, who better to shepherd new hires into the company than you?

Tech companies are big business.

Big tech companies such as Facebook and Google analyze big data to a dizzying degree. To do so, they employ many of the top data analysts for a variety of purposes including advertising and internal and user analysis.

Moreover, it’s widely known that technology changes rapidly.

Due to this, the structural dynamics of tech companies are constantly evolving. New departments are created that incorporate new challenges and pursue new market opportunities.

Data analysts who excel in their existing tech roles are oftentimes the first chosen as leaders of these newly created departments. 

Data Analyst – Education

For those interested in pursuing a career in data, the majority of colleges in the US offer data analytics or data science as both a major or minor. Beyond the bachelor’s degree, there’s also a vast number of data science master’s programs.

That being said, if you’re interested in building your skills in a more flexible or shorter timeframe there are also multiple certification programs and courses available from a variety of educational institutions.

Graduating from a data analysis program with a strong grade point average should lead to an entry-level data analysis position without much trouble.

Alternatively, even a less-focused degree in mathematics, statistics or economics is enough to get your foot in the door.

Data Analyst – Annual Compensation

Some of the top jobs in data analysis can reach as high $100,000 annually during the first year out of college. Experienced professionals are making double that or more.

With that in mind, education is often the most important thing on your resume when applying for a data analyst job. Few people get hired without strong academic performances in math-related fields of study.

Data Analyst Career Paths

Overall, data analysts are good at working with numbers and details. Additionally, they are confident and organized in managing multiple tasks, data programs, and data flows.

You’ll also have strong presentation skills. Typically, with this role, you are required to present your analysis visually and/or orally on a regular basis.

A solid rule, pick an industry that sparks interest. Then pursue the education that backs you up. As mentioned, data analysts are in great demand. Choose wisely and have fun pursuing a career in data.

14 Potential Career Directions:

  • Business analyst
  • Management reporting
  • Corporate strategy analyst
  • Compensation and benefits analyst
  • Budget analyst
  • Insurance underwriting analyst
  • Actuary
  • Sales analytic
  • Web analytics
  • Fraud analytics
  • Credit analytics
  • Business product analyst
  • Social media data analyst
  • Machine learning analyst

For resume guidance, our team at PWU offers Resume updates, Cover Letters, LinkedIn Profile Optimization, Interview Coaching, and Recruitment Services. 

Connect with us here for a free 15-minute consultation. https://calendly.com/powerwritersusa-ca

7 Success Tips to Setting Career Goals

7 steps to planning career goals

With the beginning of every new year and now a new decade, many are looking within and setting career goals for short and long-game success.  Have a read for 7 success tips to setting career goals at any time of year!

Setting goals is a significant component of the career planning process. To have a successful and satisfying career, it’s best to define your goals and devise a strategy to achieve them. Having a career action plan is like a roadmap that will guide you from choosing a satisfying occupation to progressing through an extended and successful career.

How Setting Goals Affects Your Career Success

Look at your career action plan as a 2-sided approach with both long and short-term goals. Without a doubt, the more specific you can be about each step will greatly increase your probability of achievement.

Especially if or when barriers get in the way.  Life moves quick and ultimately we never know what experience is just around the corner. Your plan can be your peace of mind in the event of sudden unexpected changes.

The Difference Between Short and Long Term Goals

Consider a short-term goal as obtainable in approximately six months.  Long-term goals look ahead to roughly three to five years to achieve. Naturally, the timelines are somewhat fluid. Sometimes you can crack a short-term goal in fewer than three months and other times a long-term one may reach fulfillment towards the end of a decade.

Just ask Bill and Melinda Gates how long it’s has taken to eradicate Polio in 3rd world regions or how many years they’ve been working on developing clean and safe nuclear power plants for global benefit.

To achieve each long-term goal, you must first accomplish a series of short-term goals.

For example, let’s say you aspire to become a doctor. That may be your ultimate long-term goal, but before you can tackle it, you must achieve a few others, such as complete college (four years), medical school (another four years), and a medical residency (three to eight years).

Along the road to reaching those long-term goals, there are several short-term goals to clear as well. Such as, excelling in entrance exams and applying to college, medical school, and eventually residencies. Since grades matter when it comes to achieving those goals, it is necessary to break your short-term goals down even further, like earning a high-grade point average and remembering to eat healthy along the way.

7 Ways to Increase Your Chances of Reaching Your Goals

Your hard work will play the most prominent role in your success, but if you don’t formulate your goals correctly, it will be much more challenging to accomplish them. Ideally, your short-term and long-term goals meet the following criteria:

#1: Have specific goals. You might say, “I want to be successful.” Well, who doesn’t? But can you define what success means? Success to one person may mean becoming CEO of a company while to another person it may mean getting home from work no later than 6 p.m.

#2: Your goals must be measurable. Have a timeframe for achieving your goals and a way to determine when you have reached them.

#3: Don’t be negative. Your goal should be something you want rather than something you want to avoid. It is much better to say, for instance, “I want to improve my skills over the next four years so that I qualify for a better job” than “I don’t want to be stuck in this job for another four years.”

#4: Be realistic. Your long-term goals must be compatible with your abilities and skills. Stating “I want to win a Grammy Award” if you can’t sing or play an instrument will set you up for failure.

#5: Your goal must be reachable within your time frame. Break a long-term goal down into smaller goals. It is better to take baby steps than one big giant leap.

#6: Pair each goal with an action. For instance, if your goal is to become a writer, sign up for a writing class. 

#7: Be flexible. Don’t give up if you encounter barriers that threaten to impede your progress. Instead, modify your goals accordingly. As an example, say you need to continue working but this is keeping you from going to college full-time. Be flexible. Although it won’t be possible to finish your bachelor’s degree in four years, you can still enroll in school part-time and take a bit longer.

The point is, goals can become actuality with patience, perseverance and a solid plan. Need help?  Our team at PWU is here to help. We offer Resume updates, Cover Letters, LinkedIn Optimization, Recruiter Services, and Professional Career Coaching.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

Shifting Careers Between Freelance and Corporate

shifting careers corporate freelance

We’ve recently been looking at the double lane highway of shifting careers between freelance and corporate life.  From the perspective of professional resume writers, we’ve definitely seen equal movement between these 2 career directions.

Without question, transitioning from life at a corporate firm to working freelance is a HUGE life change. The greatest technique is in all the individual action steps taken to create a strong outcome. Successes certainly live in the daily grind.

Write a plan of action.

This helps maintain accountability and keep you on track.

If you’re not entirely familiar with the details of a business plan, that’s perfectly fine.  Think of your plan like a map. Begin with goal setting. Outline short-term and long-term goals and place them into a loose chronological order, the specific dates matter less than the actual structure.

Don’t burn any bridges.

Although it’s tempting to skip gleefully out of the door on your last day in the office telling everybody how great your new life is going to be, don’t.  You never know when you might need these contacts again, not to mention references from your employer. Leaving with a recommendation is never a bad outcome. 

Friendly reminder: The world is a very small place. and you never know where your future clients may be. 

Network.

This may sound dramatic but, ultimately you need to make sure EVERYONE knows you are going freelance: ex-colleagues, friends, old classmates, that neighbor with a beard.  Everyone.  Remember, getting work once you go freelance can take longer than imagined so build-up a client base in all ways possible.

Work is much more likely to come through known contacts. That’s just the nature of humans in general. We work with who we know and trust.

Network as much as possible, both in person and on social media.

Speak to friends or acquaintances who have made the leap to freelancing. These people are valuable resources for advice not just on those first few weeks starting out, but for the long haul.

Essentially freelancing is building your personal brand. 

This is a fact. Fortunately, there is ample information out there on the specifics of personal branding.  Quickprout has a nice guide that summarizes the process giving actionable items that help map the route. A quick Google tour will land you in front of some seriously good content for designing and managing your own personal brand.

Utilize social media.

Facebook, Twitter, and LinkedIn are all useful tools. Additionally, if your LinkedIn profile isn’t yet optimized, get it there.  Our team is highly skilled at LinkedIn optimizations that show clients in their best light possible.  This is mandatory in today’s workforce.

Optimize linkedin profile

94% of recruiters are searching for talent on LinkedIn. Use this tool.

Lastly, consider starting a blog. Yes, they are timely but well-designed search engine optimized (SEO) blogs are a great way to drive attention towards your website. This, in turn, builds an audience and potential client base.

Don’t be shy about putting your business out there.

Now, if you find yourself on the highway heading back to corporate structures then the strategy is dramatically different. At this point, your resume must highlight all the unique skills acquired as a freelancer plus reflect positively on the actual time away from the workforce.

As always Power Writers USA is here to help guide you through the steps. Resume Writing, Cover Letters, LinkedIn Profile Optimization and Recruiter Resume Distribution are all available from our team at PWU. Connect with us for a free consultation and resume review!

Unquestionably, unless you are a writing wizard, it’s in your best interest to hire a professional resume writer now.  Freelance skills are diverse and translating all the detailed specifics to corporate necessity is key to your resume making it through ATS and recruiter processes.

Trends in Executive Leadership

The Executive Leader of any organization carries a substantial amount of responsibility for the success of a business. Needless to say the investment in training and educating these leaders needs to be an ongoing priority. The landscape of business is constantly changing, therefore, it is important that the education of our leaders changes and adapts with it. In their article found in the Harvard Business Review, Mihnea Moldoveanu and Das Narayandas talk about how, “The need for leadership development has never been more urgent.”

As demand grows for executive education that is customizable, trackable, and measurably effective, new competitors are emerging. Business schools, consultancies, corporate universities, and digital platforms are all vying to provide skills development programs, and each player has certain advantages and constraints.


Moldoveanu, Mihnea and Narayandas, Das (2019, March). Educating the Next Generation of Leaders [Web log post]. Retrieved March 26, 2019, fromhttps://hbr.org/2019/03/educating-the-next-generation-of-leaders

Moldoveanu and Narayandas explain what the training and education opportunities for executive leaders have been as well as the trends we are seeing in this area now. They refer to as the “Personal Learning Cloud” or PLC as an up and coming method of executive leadership training. Essentially what they are referring to here are the online training courses and forums and any sort of social platforms where learning/education can be found at the click of a mouse. These are being sourced not only by traditional institutions but “upstarts” as they say. This clearly opens up the way for leaders to gain access to learning opportunities quicker and more conveniently and most likely at a lower cost point.

Companies are seeing a disconnect between the training their executive leaders are receiving and the actual practical application of that training on the job.


Chief learning officers find that traditional programs no longer adequately prepare executives for the challenges they face today and those they will face tomorrow. Companies are seeking the communicative, interpretive, affective, and perceptual skills needed to lead coherent, proactive collaboration. But most executive education programs—designed as extensions of or substitutes for MBA programs—focus on discipline-based skill sets, such as strategy development and financial analysis, and seriously underplay important relational, communication, and affective skills.
No wonder CLOs say they’re having trouble justifying their annual training budgets.
Executive education programs also fall short of their own stated objective. “Lifelong learning” has been a buzzword in corporate and university circles for decades, but it is still far from a reality. Traditional executive education is simply too episodic, exclusive, and expensive to achieve that goal. Not surprisingly, top business schools, including Rotman and HBS, have seen demand increase significantly for customized, cohort-based programs that address companies’ idiosyncratic talent-development needs. Corporate universities and the personal learning cloud—the growing mix of online courses, social and interactive platforms, and learning tools from both traditional institutions and upstarts—are filling the gap.


Moldoveanu, Mihnea and Narayandas, Das (2019, March). Educating the Next Generation of Leaders [Web log post]. Retrieved March 26, 2019, fromhttps://hbr.org/2019/03/educating-the-next-generation-of-leaders

It appears that more practical, ongoing (online) training is starting to come into favor versus the more traditional forms of education when companies are budgeting for their Executive Leadership training. The benefit of going this route is having a more flexible schedule as well a more tailor-made training program curated specifically for a particular business’s needs. This is will provide companies with a higher Return On Investment for the training of their Executive Leadership because it is less likely the leaders will be spending time and resources on material that will not translate directly into their roles within that company.

Additional Resources:
https://www.aesc.org/insights/thought-leadership

What is a Product Manager?

Project Manager Career Advice
Product Manager
Product Manager

Have you ever wondered what a Product Manager does? In this post, we will take a look at some details about what a Project Managers job portfolio might look like as well as the particular skill set that one might posess as a Product Manager.

The basic explanation of what a Product Manager does is this: they are the lead person when it comes to all aspects of a product. This individual is responsible for anything from the development/ improvements of said product(s) to the marketing and business strategies for the product(s) and everything in between. Think about the process involved in taking a concept from the drawing board to “launch day” and even beyond. All the minute details involved in a successful product management campaign all rest on the shoulders of a compentent Product Manager. Again this is a very basic definition of the work a Product Manager does but it gives you an idea of what one can expect from this professional.


The product manager is the person responsible for defining the why, when, and what of the product that the engineering team builds. This means they lead cross-functional teams from a product’s conception all the way through to its launch.


https://www.aha.io/roadmapping/guide/product-management/what-is-the-role-of-a-product-manager

In an article found in Transparent Career, you can see a list they created for the most popular companies to work for as a Product Manager. Among the list is Apple, Microsoft and Google to name a few. It is not a surprise to read the names on the article and see why any Product Manager would love to work for these industry leaders.

Product Management is an exciting profession it is both analytical and creative. So with that being said a Product Manager should possess both strong creative and analytic problem-solving. Here are a few skills and abilities that come to mind when describing a successful Product Manager:

  • Design skills/knowledge
  • Strong communication skills
  • Adaptability
  • Analytic thinker
  • Problem solving skills
  • Leadership skills
  • Market trend research/knowledge
  • Target audience research/knowledge

In an article found in the hubspot.com blog they go more in depth with what a Product Manager does as well as the different roles that might be carried out depending on the industry and products being managed. See article here.

If you are the kind of person that enjoys doing market research, loves creating design or marketing campaigns, thrives on creative problem solving and you have a visionary leadership mentality then being a Product Manager may be your career.

For information on salary range and popular companies to work for as a Product Manager refer to our previous post-Popular Careers and Employers in San Francisco, CA.


Power Writers USA wants to know what you think of this, and other blog articles we post.  Your career change is unique and PWU is here to help you along the way with Resume Writing Services, Cover Letter Writing, CV’s, LinkedIn Profiles Updates, and more.  Contact us now for a free consultation and resume evaluation!


Working with a Professional Resume Writer

Client Success and resume
Professional Resume Writing
Professional Resume Writing

At Power Writers USA it is our job to help you stand out from the crowd. You may have wondered what you can expect from working with a Professional Resume Writer. Or perhaps you have questioned the benefit of hiring a professional writer to help with your resume. In this article, we will discuss the benefits and outline what you can expect when working with Power Writers USA.

First of all, it is important to look at your resume as an investment in your future. This document is going to be your initial point of contact with potential employers and we want to position you for instant impact when your resume lands in front of the employer or job recruiters.

Today’s job search methods are a bit different than what they used to be. With the ever-increasing drive for companies to streamline their hiring process, new software has been created to funnel prospective job applicants through a series of algorithms. This process is known as ATS which is short for Applicant Tracking System. In an article in SearchHRSoftware.techtarget.com they define what ATS is and why it is so useful through the hiring process:


An applicant tracking system (ATS) is software that manages the recruiting and hiring process, including job postings and job applications. It organizes and makes searchable information about job seekers. As its name implies, an ATS tracks candidates through the hiring process. It helps scheduling, issues notification alerts and sends automated emails to candidates. But these systems are far more than organizers.

An ATS is also used to cull candidates. It conducts a preliminary analysis of the applicants to find the best fits for a job. The goal is to speed HR’s review of job applications and resumes. It may look for keywords or use AI-type algorithms that run a deeper analysis of the job applicant.


applicant tracking system (ATS) [Web log post]. Retrieved March 25, 2019, from https://searchhrsoftware.techtarget.com/definition/applicant-tracking-system-ATS

Power Writers USA ensures that all resumes are written for ATS optimization. So you can rest assured that your resume makes it through all the rankings and algorithms and lands in front of the right people. To learn more about what ATS is and how it works read this helpful article found in, SearchHRSoftware.techtarget.com.

Another component of modern job searching is your LinkedIn Profile. Having a presence on LinkedIn keeps you dialed into the job market. Think of your LinkedIn profile as your personal advertising page. It provides you with an online space to highlight your education, career goals, and achievements. Power Writers USA understands the importance of a LinkedIn profile which is why one of the services we provide is LinkedIn Profile Optimization. It is important to note that your resume and LinkedIn Profile are meant to compliment each other. So keeping your LinkedIn profile updated with the information from your resume will help give prospective employers the most accurate and current information on your career history and goals. Your profile not only keeps you current but it also helps you streamline your job search because LinkedIn helps filter jobs based on keywords found in your profile.

In her article on Forbes.com Robin Ryan talks mentions one of the many beneficial elements of a LinkedIn Profile. She speaks to having recommendations on your profile:
“Recommendations are pure gold as they live forever on the profile”. You can read the full article here. So you can see how your LinkedIn Profile becomes a virtual extension of your hard copy resume. They are not carbon copies of one another rather they are used to complement one another.

Here is an example from linkedjetpack.com on what a good recommendation should look like and how beneficial it is for “selling yourself” to prospective employers:


“I rarely come across real talents who stand out like Peter. I had the pleasure of working with Peter for three years at the Big Corp, collaborating on several project teams. Peter’s ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our company. No matter how tense a meeting, Peter made sure everyone left with a smile. As a team member or a leader, Peter earns my highest recommendation.”

You can see how having a number of recommendations such as this on LinkedIn could potentially boost your appeal and put you ahead of your competition. Taking your raw data to formulate a streamlined and unique resume along with an optimized LinkedIn Profile is just two of the ways you will benefit from working with our Professional Resume Writers.

It is not uncommon for some to struggle with the ability to articulate who and what they are. Some of us find it very difficult to explain ourselves to others in a way that best highlights our achievements. All the elements are there for a strong resume but we need help compiling it into a cohesive format. Once all this data is collected and we have all our educational achievements and career accomplishments in front of us it can seem daunting to try and pull it all together while keeping in mind formatting and algorithms. This is where relying on a professional writer becomes invaluable.

It is not always easy to know exactly where we should be focusing our attention and efforts when it comes to our careers let alone job searching. Hiring a resume writer will help bring clarity to the various elements of your resume. Whether you are thinking about a career change or are looking to position yourself for advancement within your current job Power Writers USA has the knowledge and experience to craft an eye-catching resume for you.
Every resume written by Power Writers USA is custom made for each individual. As mentioned before the resume is also optimized for ATS.


Power Writers USA wants to know what you think of this, and other blog articles we post.  Your career change is unique and PWU is here to help you along the way with Resume Writing Services, Cover Letter Writing, CV’s, LinkedIn Profiles Updates, and more.  Contact us now for a free consultation and resume evaluation!

Books For Your Nightstand

This is a great article to read if you are considering writing your own resume.  Please feel free to reach out to us if you have any questions, we are here to help you!

We here at Power Writers USA agree with Emily Delbridge’s statement:

“… building a career, unlike finding a job, is a lifetime pursuit”.


Delbridge, Emily (2018, December 24). The 9 best Career Books to buy in 2019 [Web log post]. Retrieved February 21, 2019, from https://www.thebalancecareers.com/best-career-books-4173929

We also know to navigate the constantly changing face of job economics and trends can be a daunting task. This is precisely why we dedicate ourselves to coming alongside our clients to assist them in building a fresh and dynamic resume. We believe a professional resume creates a strong foundation for any career path.

In her article, Emily Delbridge has curated a useful list of books for anyone interested in reading up on career advice.

For full article: Click here 

Doing your research on job market trends is definitely time well spent. It can be nice to have a list of books to help narrow your focus and perhaps provide some much-needed inspiration.


Power Writers USA wants to know what you think of this, and other blog articles we post.  Your career change is unique and PWU is here to help you along the way with Resume Writing Services, Cover Letter Writing, CV’s, LinkedIn Profiles Updates, and more.  Contact us now for a free consultation and resume evaluation!

Your resume helps put all the pieces together for a strong career portfolio.

Job Trends in 2019

Resume trends

This is a great article to read if you are interested in learning forcasted job trends for 2019. Please feel free to reach out to us if you have any questions, we are here to help you!

Original article: https://www.techrepublic.com/article/5-job-trends-to-watch-in-2019/

The year 2018 put the spotlight on AI and workplace diversity, changing how the job market will run in 2019. Here are five shifts to keep an eye on.

With 2.27 million new roles added as of November, the year 2018 hosted a very strong job market, according to Glassdoor’s annual Job Market Trends report, released on Tuesday. Companies invested in artificial intelligence (AI) and workplace diversity in 2018, and these trends will continue to be develop in 2019, the report found.

SEE: Hiring Kit: Chief diversity officer (TechProResearch)

“After nine years of steady growth, 2018 saw one of the strongest job markets in a generation,” said Glassdoor Chief Economist Dr. Andrew Chamberlain in a press release. “However, the world of work is forever changing. We’re witnessing a power shift as job seekers leverage their market position and employees make an impact with their voice. Plus, as technology matures, it’s changing how we work and the variety of jobs available.”

Here are the top five job market trends Glassdoor identified for 2019:

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1. Tech will change job search methods

Previous methods for hiring focused on job searches and applications using online job boards and email submissions. The year 2019, however, will build off of the AI developed in 2018, with machine learning-assisted job matching, according to the report. Rather than just aggregating job postings, sites will leverage machine learning technology and big data to generate job recommendations tailored to each candidate.

This way of hiring will prove beneficial for both candidates and employers, according to the report, by matching candidates with a job faster, and giving companies better quality applicants.

2. Focus on non-tech workers will increase

A trend that was already underway in 2018, tech companies will continue to hire more non-technical roles to develop their teams in 2019. Previously, tech companies and startups were focused on back-end development, hiring software engineers, data scientists, and developers to build organizations’ infrastructures. In 2019, the focus will be shifted to the front-end, with tech companies hiring account executives, project managers, operations managers, financial analysts, human resource representatives, and more. These jobs will help boost revenue and improve operations, the report found.

3. Job seekers and employers will face an economic recession

While the job economy was strong in 2018, the 2019 economy may be slowing down, according to the report. The odds of a full-blown recession in 2019 are low, but that doesn’t mean we won’t see one after another year.

4. The aging workforce will bring a talent shortage

There are currently more than 7 million job openings in the US, with not enough workers to occupy them, the report found. A big reason for this shortage is America’s aging workforce: The first wave of Baby Boomers reached retirement age in 2011, and millions more are expected to follow in the coming years. The result will be a smaller pool of experienced workers, and a complete overhaul of what American consumers will look like, according to the report.

5. Diversity will be supplemented with inclusion and belonging

While many companies highlighted and addressed gender and racial diversity in 2018, there is still a long way to go. While adding women and underrepresented groups to the payroll is a good start, in 2019 companies will place the focus more on making sure these people feel included.Inclusion and belonging is vital for a healthy corporate culture, the report found. Without these components, diversity programs will not succeed.

Whether it means making sure all employees are included in company events, are on the right track for a promotion, are represented for leadership, and more, organizations will be making inclusion a primary goal, according to the report.


Power Writers USA wants to know what you think of this, and other blog articles we post.  Your career change is unique and PWU is here to help you along the way with Resume Writing Services, Cover Letter Writing, CV’s, LinkedIn Profiles Updates, and more.  Contact us now for a free consultation and resume evaluation!