How To Properly Express Career Skills

properly expressing career skills

Sure, we get it.  Talking about yourself can be tricky.  You want to sound proud but at the same time not sound like you’re bragging.  You want to sound highly skilled but not come across as a know it all. Without a doubt, one of the top 3 client frustrations we hear is how to properly express career skills. 

If you’re new to the workforce than a shortage of well-rounded skills can be a limitation. For those with extensive years of work history, the challenge becomes that of streamlining an entire career into a cohesive, easy to read, list of skills. 

The goal is to get that interview.  Here are a few tips we use to keep the message tidy and descriptive.

Skills to Put on a Resume

Stating that you worked as a brand manager at Company XYZ is no longer enough to secure a job interview.  Even if you’re applying for the same position at another company.  The job market is heavily saturated so recruiters and hiring managers are seeking a combination of skills and specific traits associated with job titles. 

So, let’s make sure we’re on the same page when it comes to what skills should be listed on your resume.

Here’s a quick breakdown of the basic skills to show off.

1. Transferable Skills

Transferable skills are specific universal abilities. The most sought-after skills recruiters want to see include:

  1. Teamwork
  2. Leadership
  3. General Organization, Motivation, and Time Management Skills
  4. Communication Skills
  5. Creativity
  6. Analytical or Critical Thinking and Numeracy Skills

These are skills we can all relate too however not everyone can deliver efficiently.

Take public speaking for example. Not everyone can handle the stress of standing in front of an audience, especially that of skeptical clients or stakeholders. That’s why you should provide examples of what it looks like when you use that skill.

Put the skill in the context of actual achievement to show hiring managers the impact you have when you’re in action.

2. Job Specific Skills and ATS Keywords

To sieve through large numbers of resumes, companies are turning to applicant tracking systems. This software crawls through applications in search of specific words and phrases, including skill keywords.

Here’s the problem — the algorithms behind the software understand only as much as you tell them. You can’t depend on them to infer your skillset from the jobs you’ve held.

So, how can you improve your chances of having your skills recognized by a resume reading robot? Check out our previous article on how to optimize your resume for ATS for a few tips.

Sharing your unique set of skills requires more than just listing your skills one-by-one in the skills section. To stand out from the crowd, be specific.

If you lead a team of sales representatives, don’t just add “leadership” to the list, share more details like the example below:

Leadership Skills

  1. Lead a team of 4 sales representatives who generated 25% of total sales revenue and outperformed 7 remaining teams.
  2. Motivated team to increase their productivity by 17%.

Being explicit about your abilities isn’t limited to general skills like communication skills, teamwork, or leadership. Do the same for technical skills as well.

A skills section should be the mainstay of any resume.

Ideally, a recruiter or hiring manager should glance at your skills section and see the requirements they’re seeking as well as your unique capabilities.

Need help?  Our team at PWU offers Resume updates, Cover Letters, LinkedIn Optimization and Recruiter Services. Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

7 Reasons LinkedIn Is Your #1 Job Search Site

linkedin job search

When used properly, LinkedIn can be a job-seekers best friend. With an optimized profile, you can send a broader message of your skills and achievement to gain an endless amount of connections. Making LinkedIn Your #1 Job Search Site.

However, LinkedIn profiles are not to be used as a copy and paste of your resume. Remember, this is a networking tool.  The aim is to showcase more than your resume can while still using mandatory keywords and SEO optimization

1. Make Your Headline Count

Your LinkedIn headline is your online brand. Along with the profile picture, the name and headline are what impact those who view the profile.  Keep that headline tidy and on-point to stand out from the crowd.  Consider how these 2 headlines sound:

“Marketer seeking next opportunity”

or

“Consumer Products Marketer Looking for Small Brand to Make Big”

No brainer, right? Make your headline count! 

2. Follow Your Target Companies

First off, if you haven’t already, create a list of ideal companies that align with your interests and skills.  Use this list as your go-to for snooping around LinkedIn with intent. 

Now, go follow those specific companies.

This way, you’ll hear about anything new they’ve got happening. from a new branch office opening to a new product release or possibly even a hiring push.

3. Broaden Your Network

If you haven’t been meticulous about inviting new networking contacts and old colleagues to join your LinkedIn network, get caught up now! You can download your address books from any webmail application or Outlook contacts.

Consider this, one new first-degree contact with 100 connections of their own can expand your first-second-and-third-degree network by tens of thousands of people.

That’s good at any point, but especially in a job search where you’re looking for as much visibility into your professional ecosystem as you can get.

4. Get That Intro!

If your first-degree connection knows someone you’d like to talk to, ask for an introduction.

Just browse to your target person’s LinkedIn profile, look for the blue link that says “Send a Message” and click on the arrow on the right of the link.  If you and your target person have a common connection, you’ll see a “Get an Introduction” pull-down menu. Easy Peasy Lemon Squeazy.

5. Find Your Hiring Manager

You can use the Advanced People Search to find hiring managers in most companies.  Click ‘Advanced’ next to the search bar at the top of the page. Then enter your target company name with the most likely title for your hiring manager as a second search term.

For instance, if you’re a Marketing person, your hiring manager could be Marketing Director or Marketing VP.  Use your instinct and search around a bit.  You’ll likely find the connection you need in no time!

 6. Your Network Is A Fountain of Wisdom

Go back to the Advanced Search page and conduct a search using just your target company’s name as a search term. Who in your network is connected to that company, and how? Those folks can do more than just make introductions. They can offer insight into the company and also who they may know directly.

Remember that a job search is not just about being noticed and making connections. It’s also about learning enough to decide whether a company can use your talents plus grow your skills.  A little research can show whether it’s worth your time to pursue opportunities with your target company.

7. Stay In It!

Patience and persistence are the names of the game now. It may take longer than you anticipated, or you could find the ideal fit quite quickly. Stay with it to step up to your next opportunity!

We want to see all or clients operating at top value when it comes to using LinkedIn for job search purposes. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn Profile Optimization, our team at PWU has what you need.

Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca

How to Maximize ROI on LinkedIn Profiles

stop under utilizing linkedin

LinkedIn maintains the largest business professional social network and is the prime route recruiters travel to finding talent. However, from what we’ve seen, many clients need help to know how to maximize ROI on LinkedIn profiles.

Sure, it’s a quick and easy way to reconnect with a co-worker from way back when or an old college friend, but LinkedIn is also a powerful tool for lead generation, market research, and global networking.

To maximize ROI on LinkedIn Profiles, learn about LinkedIn’s little-known and advanced features to help you unlock its potential to the greatest extent possible.

Before you spend money on premium accounts or paid marketing.

Be specific on how you plan to use LinkedIn. For example, are you:

  • expanding your network,
  • promoting your business,
  • contributing to a discussion,
  • or publishing your own content specific to your expertise.

If you’re going to contribute, then put thought into the subject and truly contribute.  The same thing goes for expanding your network or promoting your business. 

To get more out of your LinkedIn account, the simplest thing you can do is to increase your participation and choose your focus. 

linkedin profile optimization resume update

For Owners Of B2B Companies

The keys to using LinkedIn as a tool for lead generation are establishing and developing a strong profile. Make sure your profile containing keywords and phrases. You want to draw leads to you and build up your list of connections and followers.

Your goal should be to convey a strong, professional image supportive of your brand identity. Show people what you have to offer, be confident. Own your voice!

The trick is to be authentic, share what matters to you and your company so the right following can find you.

All types of businesses can use LinkedIn as a lead-generation tool by mining competitor connections and searching for senior leaders and decision-makers at companies they are targeting,

Here are some facts and statistics about LinkedIn:

  • Total number of LinkedIn users: 645 million
  • Total number of LinkedIn business pages:  3 million
  • 88 of Fortune 100 companies use LinkedIn’s to search for job candidates
  • 97.3% of staffing professionals overall use LinkedIn as a recruiting tool
  • Profiles with professionals headshots receive 14x more views.
  • Profiles with 5+ skills listed get 17x more profile views.
  • Number of standard skills available to list on LinkedIn 50,000

So, how big is LinkedIn today?

Brenda Bernstein, author of How to Write a Killer LinkedIn Profile writes, “In 2011, 73% of all hires sourced from social media were sourced from LinkedIn as opposed to 20% from Facebook and 7% from Twitter.” 

Today, that number has reached over 90%.

Those are some hefty metrics!  So how optimized is your profile? 

We want to see all or clients operating at top value when it comes to LinkedIn. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn optimization, our team at PWU has what you need.

Follow the link for a free resume review and consultation. https://calendly.com/powerwritersusa-ca