How to Maximize ROI on LinkedIn Profiles

stop under utilizing linkedin

LinkedIn maintains the largest business professional social network and is the prime route recruiters travel to finding talent. However, from what we’ve seen, many clients need help to know how to maximize ROI on LinkedIn profiles.

Sure, it’s a quick and easy way to reconnect with a co-worker from way back when or an old college friend, but LinkedIn is also a powerful tool for lead generation, market research, and global networking.

To maximize ROI on LinkedIn Profiles, learn about LinkedIn’s little-known and advanced features to help you unlock its potential to the greatest extent possible.

Before you spend money on premium accounts or paid marketing.

Be specific on how you plan to use LinkedIn. For example, are you:

  • expanding your network,
  • promoting your business,
  • contributing to a discussion,
  • or publishing your own content specific to your expertise.

If you’re going to contribute, then put thought into the subject and truly contribute.  The same thing goes for expanding your network or promoting your business. 

To get more out of your LinkedIn account, the simplest thing you can do is to increase your participation and choose your focus. 

linkedin profile optimization resume update

For Owners Of B2B Companies

The keys to using LinkedIn as a tool for lead generation are establishing and developing a strong profile. Make sure your profile containing keywords and phrases. You want to draw leads to you and build up your list of connections and followers.

Your goal should be to convey a strong, professional image supportive of your brand identity. Show people what you have to offer, be confident. Own your voice!

The trick is to be authentic, share what matters to you and your company so the right following can find you.

All types of businesses can use LinkedIn as a lead-generation tool by mining competitor connections and searching for senior leaders and decision-makers at companies they are targeting,

Here are some facts and statistics about LinkedIn:

  • Total number of LinkedIn users: 645 million
  • Total number of LinkedIn business pages:  3 million
  • 88 of Fortune 100 companies use LinkedIn’s to search for job candidates
  • 97.3% of staffing professionals overall use LinkedIn as a recruiting tool
  • Profiles with professionals headshots receive 14x more views.
  • Profiles with 5+ skills listed get 17x more profile views.
  • Number of standard skills available to list on LinkedIn 50,000

So, how big is LinkedIn today?

Brenda Bernstein, author of How to Write a Killer LinkedIn Profile writes, “In 2011, 73% of all hires sourced from social media were sourced from LinkedIn as opposed to 20% from Facebook and 7% from Twitter.” 

Today, that number has reached over 90%.

Those are some hefty metrics!  So how optimized is your profile? 

We want to see all or clients operating at top value when it comes to LinkedIn. Whether you’re needing a Resume update, Cover Letter, Recruitment Services or LinkedIn optimization, our team at PWU has what you need.

Follow the link for a free resume review and consultation.

Good Timing for Big Momentum in your Sales Career

We’ve recently seen a surge in resume requests for professionals seeking sales promotion and career momentum which got us thinking about the specific requirements recruiters and executives are seeking. As resume writers, it’s always interesting to connect skills on paper to what really motivates personnel to seek higher positions.

So what’s going on out there that sparked this current career momentum?

There’s potential we’re seeing the increase as a result of more companies making the connection between the marketing and sales departments which in turn is driving in-house competitiveness in both departments.

Are you familiar with the term smarketing?

The concept was first introduced by the masterminds at Hubspot in 2008 and is only now becoming more widely implemented. The idea is to create a hybrid role evolving from the amplified skills of both marketing and sales professionals.

Smarketing Goal: Create a common integrated approach to streamline strategy, communication, and realtime workflow efforts.

Read more on specifics of Smarketing here:

So, how do you ready yourself to make a move?

Step 1: Hire a really really REALLY
amazing resume writer (like us!) who spends all day immersed in multi-industry verbiage and stays updated on current ATS requirements.

More often, at the higher career levels, unless you’re changing structures within your current company, you’re going to need a powerful resume to make it past modern-day applicant tracking systems or ATS’s.

What the heck is ATS? In short, ATS is a software that manages the recruiting and hiring process. Learn the details here. If you’re in the game at higher career levels, these tracking systems must be your ally.

Not feeling the need to hire resume professionals? No problemo. You’ve always got the option to go-it solo. Check out these helpful career tips offered by the good folks at Top Resume

Speaking from our perspective, the #1 client feedback received on why our clients looked to hire a professional resume writer is that they are not gaining traction on recent application processes.

“I have a diverse background but am having difficulties explaining my skills on paper.”

“The current resume, I wrote, and have sent over 50 applications but i’m not getting interviews”

“I believe the resume is the issue.”

“How do I frame my diverse experiences and accomplishments to capture the interest of hiring managers?”

Step 2: Evaluate your current skills.

Quote: There's a good chance you already have the skills to gain sales career momentum.

Now, we could list a million key skills required to succeed in sales,
but none of it would be anything new-to-you. If you’re currently succeeding in sales,
you already have what it takes to keep building out your path.

Advancing in sales is more than doing a good job and waiting in line for the next opportunity. It’s about understanding where your company is growing and
identifying how to serve the needs of the business before those needs become
problems or major initiatives.

That’s how you become a person people are excited to work with AND walk the path to exponential career growth.

Fun fact tho: Sometimes to get the growth, you may find yourself in a financially less-fulfilling role, on-route to your target position. This type of growth won’t always feel like progress. Yes, it’s sticky and uncomfortable. And you may make a few perceived steps backward to gain traction on a major step forward.

Planning momentum in sales career with notebook and mac computer.

In summary, we learned that when it comes to sales promotions, the world is your oyster – there are countless career paths to choose from in sales. It’s just a matter of discovering what you enjoy doing most and where you want to end up.

Read These Sales Books to Hit Your 2017 Goals

Boost your sales skills


This week we are focusing on the sales and marketing industries as we write a lot of resumes for these hard working professionals.  Here is an expert from a recent article from highlighting some excellent books to look out for this year to help boost your sales career goals and ambitions.  

Finding Leads:

Fanatical Prospecting by Jeb Blount

This book is essential for everyone from the most novice salesperson through the CEO. Jeb Blount is highly motivational, but he backs it up with a solid structure that can help you hunt down vital leads.

Blount lays it all out in a clean, efficient manner. You’ll learn the 5 C’s of Social Selling, the 5-Step Telephone Framework and the 4-Step Email Prospecting Framework. Once you finish this book, your next campaign will be supercharged.

This isn’t a bunch of feel-good hokum. I’ve used Blount’s tactics with much success, as they have been tried and tested several times over.

Hacking Sales:

Predictable Revenue by Aaron Ross and Marylou Taylor

This book takes you inside the growth playbook behind one of the most successful companies of our time: Salesforce.

Predictable Revenue will teach you how to build a sales machine. It outlines common mistakes C-level executives and VPs of Sales keep making (and how to avoid them). The book will teach you that not all leads are created equal, giving you a step-by-step process that turns leads into paying customers.

Predictable Revenue gives readers a valuable peek inside the engine that build Salesforce into a multi-national force. If you’re hitting a wall with sales, you owe it to yourself to read this book.

Closing the Deal:

Pitch Anything by Oren Klaff

Klaff has used the methods described in his book to raise more than $400 million. If you can attract leads but just can’t get the deal you’re looking for, you need to read Pitch Anything.

This book will teach you how to shift the power of negotiation to your side, but still have both parties walking away like they got a fair shake. Instead of just feeding you recycled rah-rah advice and having you come off like a car salesman, Klaff preaches the importance of understanding neuroscience to close major deals.

The Perfect Close by James Muir

I love this book because it delivers such practical advice. Muir has developed a sure-fire method of closing that works 95 percent of the time … in just two questions.

He details this is in more of a conversational way, making this an easily-approachable book for those who aren’t really motivated by some of my more confrontational selections.

The Perfect Close will get you into the proper mindset you need to become a better salesperson in 2017. The advice is simple, logical and effective.

Hiring and Managing:

The Sales Acceleration Formula by Mark Roberge

In a similar vein as Predictable Revenue, Roberge explains how he helped build Hubspot from a startup to a company worth more than $100 million.

No matter what stage your company is in — whether it just launched or it’s a known commodity — you can learn from The Sales Acceleration Formula. Just like many of you, Roberge wasn’t a born salesman. He’s an MIT grad with a background in engineering. In this book are the lessons he’s learned along the way, going from novice to closer.

Roberge’s book explains how to hire the employees who can supercharge your sales, how to train those employees and how to leverage technology throughout the sales funnel.

This book is a must-have if your business focuses on inbound marketing, or if you want to get a leg up on your competition.

Cracking the Sales Management Code by Jason Jordan and Michelle Vazzana

Your sales team could be killing it week in and week out, but unless you’ve got the proper measurement systems in place, would you even know? That’s the problem Jordan and Vazzanna solve in Cracking the Sales Management Code.

This is a valuable read if your sales structure is a bit too disorganized. It breaks down the 5 fundamental sales processes you need to enact. Instead of simply setting a goal and hoping your sales team makes it, this book explains how to set your employees up for success, providing value from cover to cover.

This isn’t for novices and it might take a couple reads to truly understand the message Jordan and Vazzana are laying out, but it’s a vital tool that any sales manager could learn from.