What is a Product Manager?

Product Manager
Product Manager

Have you ever wondered what a Product Manager does? In this post, we will take a look at some details about what a Project Managers job portfolio might look like as well as the particular skill set that one might posess as a Product Manager.

The basic explanation of what a Product Manager does is this: they are the lead person when it comes to all aspects of a product. This individual is responsible for anything from the development/ improvements of said product(s) to the marketing and business strategies for the product(s) and everything in between. Think about the process involved in taking a concept from the drawing board to “launch day” and even beyond. All the minute details involved in a successful product management campaign all rest on the shoulders of a compentent Product Manager. Again this is a very basic definition of the work a Product Manager does but it gives you an idea of what one can expect from this professional.


The product manager is the person responsible for defining the why, when, and what of the product that the engineering team builds. This means they lead cross-functional teams from a product’s conception all the way through to its launch.


https://www.aha.io/roadmapping/guide/product-management/what-is-the-role-of-a-product-manager

In an article found in Transparent Career, you can see a list they created for the most popular companies to work for as a Product Manager. Among the list is Apple, Microsoft and Google to name a few. It is not a surprise to read the names on the article and see why any Product Manager would love to work for these industry leaders.

Product Management is an exciting profession it is both analytical and creative. So with that being said a Product Manager should possess both strong creative and analytic problem-solving. Here are a few skills and abilities that come to mind when describing a successful Product Manager:

  • Design skills/knowledge
  • Strong communication skills
  • Adaptability
  • Analytic thinker
  • Problem solving skills
  • Leadership skills
  • Market trend research/knowledge
  • Target audience research/knowledge

In an article found in the hubspot.com blog they go more in depth with what a Product Manager does as well as the different roles that might be carried out depending on the industry and products being managed. See article here.

If you are the kind of person that enjoys doing market research, loves creating design or marketing campaigns, thrives on creative problem solving and you have a visionary leadership mentality then being a Product Manager may be your career.

For information on salary range and popular companies to work for as a Product Manager refer to our previous post-Popular Careers and Employers in San Francisco, CA.


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