6 Traits of Visionary Leadership

6 Traits of Visionary Leadership

All throughout history, there is no shortage of truly inspirational and visionary leaders.  Elon Musk, CEO of SpaceX and Telsa Motors, Ford Motor Company’s former president and CEO, Alan Mulally, Adobe CEO Shantanu Narayen and of course Steve Jobs.  All of these leaders possess these 6 Traits of Visionary Leadership that inspired their teams to greatness.   

So, what are the skills that stand out as foundational in their approach?

Good Communication Skills

A visionary leader has good communication skills. They know how to verbalize their dreams and goals and can easily explain this to their team. For the leader, communication isn’t just one-sided. In addition to sharing her vision for the future, a visionary leader is also an active listener.

As more people “catch the vision,” leaders listen to their ideas and thoughts, incorporating them into the larger goal. Additionally, visionaries involve others in reaching their milestones and help the team members meet their personal goals.

Charismatic Leadership

Visionary leaders also have a unique charisma. Without question, it’s that certain something that draws people to them. It lifts team spirit and elevates moral which is a gateway to increased productivity.

True, some individuals are born with this type of personal flair but almost anyone can learn how to cultivate the confidence and energy associated with infectious charisma.

Foundation Development

Visionary leaders also are chief organizers. While many leaders have administrators that manage the processes, the leader often sets up the organization by establishing key departments or functions. As the organizer-in-chief, the visionary directs, develops and conducts meetings until reliable help is found. During the initial organization, a leader will take the time to build a solid foundation through establishing boards, councils or a company hierarchy.

Strategic Business Planner

Visionary leaders are strategic planners. Like a chess player, these leaders plan ahead to make the best business moves. Strategic planning involves creating an action plan with a particular strategy in mind. The leader’s vision defines what the organization will look like in the future and how it will function. His strategies are designed to take him toward his ultimate vision.

Risk Taker

Visionary leaders, like Elon Musk, are notable risk-takers. These leaders are willing to gamble on something they believe in, but the gamble is often a measured one. Visionaries are creative people that take the initiative with the appropriate action. Visionaries take intelligent risks that capitalize on prime conditions.

Resilience

Leaders who were brought in to guide companies through tumultuous times have to have tenacity and determination. Furthermore, they could likely be dealing with situations where they have to fight against old ideas, company politics, and external pressures.

Build on Your Natural Abilities

As a leader, you may not embody all 6 Traits of Visionary Leadership mentioned above, and that’s OK. It’s important to know which traits come naturally to you and which may not.

To develop your own leadership style, find a variety of mentors. Mentors can provide experienced perspectives to help you determine the best way to respond to business challenges. These mentors could be peers, potential investors or leaders from entirely different industries.

While you don’t have to follow all the advice you receive, remain receptive to new ideas. Additionally, as you accumulate experience, examine your actions and ask for regular feedback to discover your strengths and weaknesses.

Don’t just rely on your mentors’ experience — search for case studies. Consume as many news stories, articles, documentaries, books, and blog posts as you can. Learn how others approach challenges.

Continued Education

Finally, network to gain additional perspectives. Take advantage of workshops, conferences and other opportunities focused on leadership development to learn new skills and network with others who can offer diverse points of view.

Many of the leaders you admire aren’t superhuman — they’ve honed their ability to utilize their best traits to drive positive change within their organizations. Your approach to a situation can mean the difference between positive mental health and burnout, profit and loss and success and failure. When you learn to harness your greatest strengths, you become a better leader and a catalyst for change.

Need to get ready for job search success?  Our team at PWU is here to help.

In addition to Resume updates, we offer Cover Letters, LinkedIn Optimization, Recruiter Services, and Professional Career Coaching. Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

Building Your Senior Management Team

BUilding your senior-level management team

In the startup stage of every enterprise, it’s a matter of survival to create the most cost-effective operating system.  Naturally, this requires owners to do as much as possible on their own. But with growth comes a massive shortage of time which means eventually, building your senior management team will need mandatory.

Especially if your plan is to take the business to the next level.

Building the best team demands matching people’s strengths to specific jobs.  So while your best buddy from grade school may feel like the right choice, you’ll still need to cross-reference strengths and skills to job requirements prior to signing an offer letter.

When assembling a senior team, you’ll want to take the time and consider all the critical areas of your business. At the rudimentary level, we’ve assembled a thorough recap of senior-level roles. 

A Breakdown of the Roles.

Chief Executive Officer (CEO). 

Basically, and without much exaggeration, the CEO is the boss of everyone and everything (but reports to the Board of Directors). Realistically, you’ll either be the CEO or hire someone more suited to the depth of the role. Which is not entirely uncommon. 

Owners are oftentimes ‘too close to the center’ when it comes to determining the company’s executive strategy. Therefore, hiring your own boss is fundamentally in the company’s best interest. 

Your CEO will have the ability to rise above the daily details and decide where the industry and business are headed. An exceptional CEO must be a remarkable strategic thinker.  They must be able to decide the company’s best route for navigating the future market conditions. 

That being said, the CEO’s ultimate skill is in hiring and firing. It is essential to assemble the right management team as support for your CEO. As a result, your chosen CEO will need to be able to identify and hire the best, fire the ones who don’t work out, and run the show all the same.

Chief Operating Officer (COO)

A COO handles a company’s complex operational details. Think about UPS moving three billion packages in the two weeks before Christmas: The company’s COO ensures the business can deliver day after day. Their team creates the systems to track the measurements and take action when the company isn’t delivering as expected.

When ensuring smooth operations become a big part of your business, it’s time to hire someone who revels in measurements, operations, and details.

President

To be honest, the role of a president is a little less specific than other executive team members. Presidents can oversee staff functions–human resources, finance, and strategy–while the COO oversees daily operations. In some organizations, the title of president is a synonym for COO, especially in smaller companies. Sometimes, the president fills gaps left by the COO and CEO. Other times, the title goes to someone you want at the strategy table but who doesn’t have an obvious C-level title.

Additionally, not every enterprise needs a president as many find this title fully covered by the efforts of a CEO and COO.  All things to consider when looking at your own enterprise.

Chief Financial Officer (CFO)

Plain and simple, your CFO handles the money. They create budgets and financing strategies. They figure out if it’s better for your business to lease or buy. Then they build the control systems that monitor your company’s financial health. Money is your business’s blood, and in entrepreneurship, cash flow is everything.

If you don’t know the difference between cash flow and profit–go find yourself a CFO.

Chief Marketing Officer (CMO)

Many current business battles are battles of marketing. Especially when corporate strategy hinges on marketing strategy. As a result, companies have been bringing in a marketing expert at the C-level rather than as a traditional vice president role. 

The CMO owns the marketing strategy–and that often includes implementation of the sales strategy. Your CMO will learn your industry inside out and help you position your product/service, differentiate it from your competitors’, enlist distributors, and make sure customers learn to crave your product.

If your business’s success depends mainly on marketing, you need a CMO. That could be you–but only if you have time to keep up with competitors, oversee the marketing plan, and still do the rest of your job–and do it well.

Otherwise, you need to look for the person with the right kind of buzz for the job, ready to keep up on what’s hot and what’s not.

Chief Technology Officer (CTO)

This role is only really significant if your business or industry is impacted by technology. Specifically, if your company’s chosen programming language affects the overall company strategy. In this case, you may need a CTO.

Is your enterprise tech-based? If so, delve into your professional network and find yourself a strategic thinker rooted in the tech industry. If you are not tech-based, you can sit this hiring process out and keep the focus on the above mentioned senior-level roles.

Building Your Senior Management Team

Ultimately, trust your instincts when interviewing and hiring. You have successfully grown your business to the level of needing an executive team, which is a major win all in itself.

As always with leadership; hire smart, fire fast, keep working that strategy to get the work done.

If you need inspiration for job postings at the Executive and Senior-Level, we’ve got some great site resources available in our Career Help section.

2016 Business Wrap-Up and #1 Resume Writer in Phoenix Award!

resume writer

2016 has been an amazing year for Power Writers USA.  We achieved our 2nd Award for #1 Resume Writer/Editor in Phoenix, AZ for 2016 from Thumbtack.com: https://www.thumbtack.com/az/phoenix/resume-writers-and-editors/

Our business is continuing to grow, while we maintain a strong focus of helping our clients succeed in landing interviews, gaining salary/benefits leverage, and opening new opportunities. We wanted to take a moment to reflect upon the 2016 year with some numbers to help our future clients see a snapshot of our expertise, and how others are taking advantage of our proven resume writing techniques!

342 clients total. *We wrote more than 342 resumes because some clients request multiple versions of their resume or pay for a friend/relative’s to be done at the same time.

94% on-time delivery. *This means: did we give you the completed 1st draft on the date we promised. We maintained a 100% next-business day delivery for the remaining 6%. Why were we late for those 6%? Sometimes resumes take longer than anticipated, and additional editing is required. This is the only reason we would delay your update – to ensure we give you a solid, quality product.

39% of clients opted for a Resume update only. *no additional services such as cover letter or LinkedIn profile update.

50% of clients opted for a matching Resume/Cover Letter package.

41 LinkedIn profile updates. *in addition to a Resume update.

Top Industries: Sales and Marketing, Healthcare, IT, Federal Government, Logistics/Supply Chain, Law Enforcement, Legal, Analysts, Program Managers, Engineers, and Finance.

Top Roles: Executive and VP of Sales, Senior Director of Marketing, Chief Cyber Security Officer, Finance Director, Senior Healthcare Program Manager, Senior Sales Director, Executive Food & Beverage Director, VP of Operations, COO, and more.

Keep in mind, we write for all levels of professionals, so we certainly want to mention the entry-level and recent grads we helped find jobs too! Mid-career professionals are the most common email we receive with questions/quote requests.

Goals for 2017?

  1. Continue to educate ourselves so that we can continue to provide our clients with Resumes that win interviews!
  2. Continue to provide 5-star customer service. This is a must and a top priority.
  3. Grow our business with additional resources, referrals, and services. More to come.
  4. Continue to provide a competitive pricing structure; allow more clients access to superior Resume services.
  5. Reach Page #1 on Google organic search. Just a personal goal, but thought it was important.

This coming year will be a huge one for Power Writers USA. We are excited about all of the possibilities to come.

Thank you to all past, current, and future clients for placing your trust and confidence in us.

We wouldn’t be here if it weren’t for  you!  Happy 2017!

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Power Writers USA wants to know what you think of this, and other blog articles we post.  Your career change is unique and PWUSA is here to help you along the way with Resume Writing Services, Cover Letter Writing, CV’s, LinkedIn Profiles Updates, and more.  Contact us now for a free consultation and resume evaluation!

Top 4 Business Trends That Will Drive Success In 2017

Article originally posted on Forbes.com

Each year I have the honor of observing business trends as a keynote speaker and business advisor. For the fourth consecutive year, I am pleased to share the top business trends that leading companies embrace to drive success. Some trends are in their infancy, and others have become part of the mainstream. These patterns emerge regardless of company size. Feel free to take a look at my past predictions using the links at the bottom of the article. Here are my predictions for the Top 10 Business Trends That Will Drive Success in 2017.

 

  1. Subject Matter Experts Become The New Rainmakers

 

Subject matter experts who understand and can help guide the sales process drive growth in top performing B2B companies.

 

Consider three different buying personas: an order taker, a salesperson, and a subject matter expert (SME). The order taker merely takes an order, and provides a price and delivery schedule. That function can be easily performed by Amazon (often with better results).

 

Of the remaining two personas, which one would you want to encounter as a customer? Would you want the person with a mission to sell something to you, or the expert who you might be willing to pay to meet with because of their deep expertise?

 

  1. Crowdfunding Validates New Products

 

When you think of crowdfunding, you might envision films or artisan leather wallets. To the surprise of many, globally crowdfunding is trending to surpass venture capital by the end of this year.

 

According to crowdfunding and marketing expert Clay Hebert, “Smart companies are using crowdfunding to not only raise capital, but to validate products before making substantial investments in product development.”

 

Smith & Bradley, Ltd., a U.S.-based tactical watch manufacturer has launched seven Kickstarter campaigns to validate new designs for their line of watches. Five of the campaigns received market validation. The other two didn’t make the cut.

 

“When we wanted to produce our first watch, we used crowdfunding to raise the funds needed to go to market,” co-founder Ryan Bradley said. “What we didn’t realize was that we had also discovered a way to validate the market for a product before we went into production. Now, each new product idea has a crowdfunding component to validate the market. Based on the velocity or success of the crowdfunding effort, we shift our resources to meet market demand.”

 

Bradley still spends his days as an attorney, so staying focused on the right designs keeps their business operating at peak efficiency.

 

Big companies are capitalizing on this trend as well. GE Appliances created and funded FirstBuild, a “global co-creation community and microfactory” in Louisville, Kentucky to “harness the brainpower of the maker movement to change the way major home appliances are conceived, designed and manufactured.” FirstBuild uses crowdfunding to validate new home appliance product ideas. They’ve already successfully crowdfunded Opal, a nugget ice maker and Paragon, an induction cooktop, on Indiegogo, both of which you can now buy through their website.

 

Before launching Paragon, FirstBuild assumed the killer feature was sous vide, a popular method of immersion cooking at a specific temperature. But as they engaged their community, they found a significant group of passionate consumers who also wanted to improve how they cooked using other methods, from warming to deep-frying. So they pivoted to include these features in the product design, positioning and marketing. When they launched on Indiegogo, Paragon was almost 600% funded, raising over $360,000. More importantly, they validated the product with over 2,100 backers.

 

From watches to washing machines, using crowdfunding for product validation allows any company to engage and learn from a small and passionate user community earlier in the process, speeding up time to market, and reducing both the cost and risk of new product innovation.

 

As Hebert often reminds companies and startups, “The best focus group in the world is the market itself.”

 

  1. Sales And Content Marketing Become Fully Integrated

 

As customers and buyers continue to do more online research, top performing organizations continue to integrate sales and content marketing. The goal is to ensure that when customers search for risks, challenges, and implementation strategies associated with your solutions, they will find your content to address their questions.

 

When I purchased my Tesla, I did research online, and scheduled my test drive the same way. The Tesla consultant coordinated the test drive and helped me select the right options (in many cases talking me out of features I didn’t really need). I then completed the purchase form online using a tablet in their store in a shopping mall. Ultimately, I placed the final order via Internet browser, from home.

 

Tesla provided articles and videos to help educate me as a consumer, and build trust surrounding the purchase. Through its marketing, Tesla established an innovative brand that helped me conclude that they have a long-term vision and position for the company.

 

As Marcus Sheridan teaches, top companies engage their front-line sales teams to identify topics for content marketing, and the content marketing team helps sales professionals to effectively use content in the sales process.

 

The people at SalesMango also have an interesting take on this concept.

 

  1. Video Becomes Essential

 

According to a recent Forbes study, video is becoming a critical source of information for executives:

 

  • More than 80% said they are watching more online video today than they were a year ago.

 

  • Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.

 

  • Overall, 65% have visited a vendor’s website after watching a video.

 

Hubspot’s Consumer Behavior Survey confirms this trend. Over half (55%) of users say they consume an entire video, compared to 29% for blogs and 33% for interactive articles. If you want your entire message to be consumed, video tends to be the preferred medium.

 

Early in the days of television, advertisements were highly effective because the platform was relatively new. Using video to run ads today is a waste of effort. However, providing video as a source of valuable content to address issues or answer questions helps the consumer to feel like they know you better than if they had just read an article.

Thanks for reading and wishing everyone a wonderful and prosperous 2017. Cheers!