2016 Business Wrap-Up and #1 Resume Writer in Phoenix Award!

resume writer

2016 has been an amazing year for Power Writers USA.  We achieved our 2nd Award for #1 Resume Writer/Editor in Phoenix, AZ for 2016 from Thumbtack.com: https://www.thumbtack.com/az/phoenix/resume-writers-and-editors/

Our business is continuing to grow, while we maintain a strong focus of helping our clients succeed in landing interviews, gaining salary/benefits leverage, and opening new opportunities. We wanted to take a moment to reflect upon the 2016 year with some numbers to help our future clients see a snapshot of our expertise, and how others are taking advantage of our proven resume writing techniques!

342 clients total. *We wrote more than 342 resumes because some clients request multiple versions of their resume or pay for a friend/relative’s to be done at the same time.

94% on-time delivery. *This means: did we give you the completed 1st draft on the date we promised. We maintained a 100% next-business day delivery for the remaining 6%. Why were we late for those 6%? Sometimes resumes take longer than anticipated, and additional editing is required. This is the only reason we would delay your update – to ensure we give you a solid, quality product.

39% of clients opted for a Resume update only. *no additional services such as cover letter or LinkedIn profile update.

50% of clients opted for a matching Resume/Cover Letter package.

41 LinkedIn profile updates. *in addition to a Resume update.

Top Industries: Sales and Marketing, Healthcare, IT, Federal Government, Logistics/Supply Chain, Law Enforcement, Legal, Analysts, Program Managers, Engineers, and Finance.

Top Roles: Executive and VP of Sales, Senior Director of Marketing, Chief Cyber Security Officer, Finance Director, Senior Healthcare Program Manager, Senior Sales Director, Executive Food & Beverage Director, VP of Operations, COO, and more.

Keep in mind, we write for all levels of professionals, so we certainly want to mention the entry-level and recent grads we helped find jobs too! Mid-career professionals are the most common email we receive with questions/quote requests.

Goals for 2017?

  1. Continue to educate ourselves so that we can continue to provide our clients with Resumes that win interviews!
  2. Continue to provide 5-star customer service. This is a must and a top priority.
  3. Grow our business with additional resources, referrals, and services. More to come.
  4. Continue to provide a competitive pricing structure; allow more clients access to superior Resume services.
  5. Reach Page #1 on Google organic search. Just a personal goal, but thought it was important.

This coming year will be a huge one for Power Writers USA. We are excited about all of the possibilities to come.

Thank you to all past, current, and future clients for placing your trust and confidence in us.

We wouldn’t be here if it weren’t for  you!  Happy 2017!

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Power Writers USA wants to know what you think of this, and other blog articles we post.  Your career change is unique and PWUSA is here to help you along the way with Resume Writing Services, Cover Letter Writing, CV’s, LinkedIn Profiles Updates, and more.  Contact us now for a free consultation and resume evaluation!

Top 4 Business Trends That Will Drive Success In 2017

Article originally posted on Forbes.com

Each year I have the honor of observing business trends as a keynote speaker and business advisor. For the fourth consecutive year, I am pleased to share the top business trends that leading companies embrace to drive success. Some trends are in their infancy, and others have become part of the mainstream. These patterns emerge regardless of company size. Feel free to take a look at my past predictions using the links at the bottom of the article. Here are my predictions for the Top 10 Business Trends That Will Drive Success in 2017.

 

  1. Subject Matter Experts Become The New Rainmakers

 

Subject matter experts who understand and can help guide the sales process drive growth in top performing B2B companies.

 

Consider three different buying personas: an order taker, a salesperson, and a subject matter expert (SME). The order taker merely takes an order, and provides a price and delivery schedule. That function can be easily performed by Amazon (often with better results).

 

Of the remaining two personas, which one would you want to encounter as a customer? Would you want the person with a mission to sell something to you, or the expert who you might be willing to pay to meet with because of their deep expertise?

 

  1. Crowdfunding Validates New Products

 

When you think of crowdfunding, you might envision films or artisan leather wallets. To the surprise of many, globally crowdfunding is trending to surpass venture capital by the end of this year.

 

According to crowdfunding and marketing expert Clay Hebert, “Smart companies are using crowdfunding to not only raise capital, but to validate products before making substantial investments in product development.”

 

Smith & Bradley, Ltd., a U.S.-based tactical watch manufacturer has launched seven Kickstarter campaigns to validate new designs for their line of watches. Five of the campaigns received market validation. The other two didn’t make the cut.

 

“When we wanted to produce our first watch, we used crowdfunding to raise the funds needed to go to market,” co-founder Ryan Bradley said. “What we didn’t realize was that we had also discovered a way to validate the market for a product before we went into production. Now, each new product idea has a crowdfunding component to validate the market. Based on the velocity or success of the crowdfunding effort, we shift our resources to meet market demand.”

 

Bradley still spends his days as an attorney, so staying focused on the right designs keeps their business operating at peak efficiency.

 

Big companies are capitalizing on this trend as well. GE Appliances created and funded FirstBuild, a “global co-creation community and microfactory” in Louisville, Kentucky to “harness the brainpower of the maker movement to change the way major home appliances are conceived, designed and manufactured.” FirstBuild uses crowdfunding to validate new home appliance product ideas. They’ve already successfully crowdfunded Opal, a nugget ice maker and Paragon, an induction cooktop, on Indiegogo, both of which you can now buy through their website.

 

Before launching Paragon, FirstBuild assumed the killer feature was sous vide, a popular method of immersion cooking at a specific temperature. But as they engaged their community, they found a significant group of passionate consumers who also wanted to improve how they cooked using other methods, from warming to deep-frying. So they pivoted to include these features in the product design, positioning and marketing. When they launched on Indiegogo, Paragon was almost 600% funded, raising over $360,000. More importantly, they validated the product with over 2,100 backers.

 

From watches to washing machines, using crowdfunding for product validation allows any company to engage and learn from a small and passionate user community earlier in the process, speeding up time to market, and reducing both the cost and risk of new product innovation.

 

As Hebert often reminds companies and startups, “The best focus group in the world is the market itself.”

 

  1. Sales And Content Marketing Become Fully Integrated

 

As customers and buyers continue to do more online research, top performing organizations continue to integrate sales and content marketing. The goal is to ensure that when customers search for risks, challenges, and implementation strategies associated with your solutions, they will find your content to address their questions.

 

When I purchased my Tesla, I did research online, and scheduled my test drive the same way. The Tesla consultant coordinated the test drive and helped me select the right options (in many cases talking me out of features I didn’t really need). I then completed the purchase form online using a tablet in their store in a shopping mall. Ultimately, I placed the final order via Internet browser, from home.

 

Tesla provided articles and videos to help educate me as a consumer, and build trust surrounding the purchase. Through its marketing, Tesla established an innovative brand that helped me conclude that they have a long-term vision and position for the company.

 

As Marcus Sheridan teaches, top companies engage their front-line sales teams to identify topics for content marketing, and the content marketing team helps sales professionals to effectively use content in the sales process.

 

The people at SalesMango also have an interesting take on this concept.

 

  1. Video Becomes Essential

 

According to a recent Forbes study, video is becoming a critical source of information for executives:

 

  • More than 80% said they are watching more online video today than they were a year ago.

 

  • Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.

 

  • Overall, 65% have visited a vendor’s website after watching a video.

 

Hubspot’s Consumer Behavior Survey confirms this trend. Over half (55%) of users say they consume an entire video, compared to 29% for blogs and 33% for interactive articles. If you want your entire message to be consumed, video tends to be the preferred medium.

 

Early in the days of television, advertisements were highly effective because the platform was relatively new. Using video to run ads today is a waste of effort. However, providing video as a source of valuable content to address issues or answer questions helps the consumer to feel like they know you better than if they had just read an article.

Thanks for reading and wishing everyone a wonderful and prosperous 2017. Cheers!