‘Barefoot Contessa’ Ina Garten’s best advice for making a career change

Ina Garten

A career change can mean different things to different people.  This inspiring article about how Ina Garten made a name for herself may get you thinking about your own career change!

Original article by Emmie Martin click here.

 

While career changes are common these days, few people have made as big of a jump as Ina Garten of Food Network’s “Barefoot Contessa,” who used to work in the White House Office of Management and Budget.

The secret to making a successful career change as she did, Garten tells CNBC, is to not hold back or hesitate too long — just do it.

“I think that people stand on the side of the pond trying to figure out what the pond’s going to be like, and you’ve just got to jump in and just be brave and make a change,” Garten said at Eat (RED) Food & Film Fest. The event was hosted by fellow chef Mario Batali as part of Eat (RED) Save Lives, an annual month-long campaign that raises money for the Global Fund, with 100 percent of proceeds going to fight AIDS in sub-Saharan Africa.

Before she became a television host and best-selling cookbook author, Garten started in an entry-level position and worked her way up to become the budget analyst in charge of nuclear energy under President Jimmy Carter.

But Garten, frustrated by its slow pace, grew tired of government work,The New York Times reports. Where she really thrived was in the kitchen. Garten took pride in her weekly dinner parties and Sunday brunches, which came about as she worked her way through Julia Child’s “Mastering the Art of French Cooking.”

Then, in 1978, Garten and her husband Jeffrey saw a listing for a small food store called the Barefoot Contessa in Long Island, NY, and drove up to see it. Despite Garten’s lack of business experience, the couple made an offer on the spot.

Garten started sharing her homemade brownies and roasted chicken, and by the end of the first summer, the line was out the door. She hit her groove, and the store’s popularity launched her into a successful culinary career, even though she had no formal training as a chef.

Originally, she and Jeffrey had no plans to make running a specialty food shop Garten’s full-time job. “I was sure it would be a one-summer thing,” her husband told The Times.

But Garten knew what she knew, like what types of foods people wanted to bring home and how to make them taste great. And when she sold the store to a few employees in 1996, she decided to tackle another new challenge: writing a cookbook.

“It’s not the end of the road, it’s just the beginning,” she says of making a career pivot. “While you’re in the pond, you’ll flap around and find something interesting there.”

So how do you know when you should quit your job and move on to the next thing?

Suzy Welch, bestselling author and CNBC contributor, has an answer. “Are you living for the weekend?” Welch asks. “If the answer is ‘yes’ when it comes to your job, that’s a dead giveaway that it’s time to go.”

“You should never sacrifice five days of life for two,” she adds.

However, Welch advises taking a more calculated approach to switching jobs. She recommends coming up with a six-month game plan before handing in your resignation.

You can start by reaching out to people in your network, looking at companies where you’d love to work and refreshing your resume and LinkedIn page. Picking up a hobby or starting a side project are also other great ways to feel less stuck.

But once you do decide to make a move, don’t wait. Jump in.

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How to Nail a Marketing Job Interview

Interview

This week we’ve focused a few articles on the marketing and sales industries.  This article is directed towards learning how to nail your marketing position interview.  

Original Article

Marketing positions require a combination of communication skills, creativity, critical thought and organization. When applying for a marketing position, whether entry-level or CMO, you must prove that you operate at a high level in each of these categories. The more you stand out from the long list of straight-line candidates, the more you will create a presence in the mind of your interviewer.

Know the Target Market

Marketers must be prepared every day to attack the market as it relates to a specific industry or target segment. Preparedness is a large part of a job interview, and you should make it clear to your interviewer that you understand the goal and how to achieve it. For example, it is nice to mention facts about your potential employer’s business, but it is better to provide some analysis of its current marketing campaigns and how they positively affect you. In addition, research background data, such as the origins of the company and its movement in recent years. Determine where the company is headed and what role its marketing plays in getting it there.

Show Your Skills

Many marketing professionals have a portfolio that comes along with them everywhere they go. The collection typically consists of past achievements; awards received in recognition of your work; and high quality impact pieces of either web or print marketing initiatives. It is meant to display your creative thinking ability and show the interviewer how you think and why, while highlighting the positive results of your efforts for other companies. If you have pieces that directly relate to your potential employer, that’s great. If not, lay out a tangible connection that shows how you will transfer your skill set to a new challenge.

Make the Pitch

 The interview is a perfect time to demonstrate your ability to coerce by selling yourself. If a candidate cannot market herself, the odds are she will not be able to market the company or service in question. Marketing yourself requires confidence in your abilities and the skill to read and respond to the interviewer. Knowing your audience is the key to all successful marketing, and it’s no different when it comes to your job interview. Probe a bit with a few questions, take in your surroundings and play to the crowd. If you can manage to deliver the message the interviewer is looking for, you are a long way toward hooking the consumer and making the sale.

New Ideas

Use your interview time to reveal the ways that you would help to improve the current message or create one that addresses deficiencies in the company’s marketing efforts. Make your suggestions in a delicate and positive way, because you don’t want to criticize the marketing director for the work her department is putting out. For example, instead of saying that the current promotion is missing the mark with the college-age consumer, try saying that you’ve been researching an approach that you think may pay some dividends for the company as a supplement to any existing campaigns. You want to make friends, and show your ability not to make enemies and create conflict.

Relate Your Experience

If you are applying for a marketing position and come from a seemingly unrelated background, use the interview to show how your past experiences were all based in marketing. Let’s say you have worked in retail for years and want to make the switch to a marketing position. Evaluate your experience and reword your descriptions of it so that any role you played in promotion is highlighted. For example, play up your participation in merchandising, retail floor layouts, customer promotions and interaction with suppliers. These skills are all valid and useful parts of the marketing game. A well-rounded applicant who understands how her own skills relate to marketing can open the eyes of the interviewer who may otherwise have missed the connection.

5 Reasons to Hire a Professional Resume Writer

Professional Resume

For those on the fence about whether or not to hire a resume writer, this article is for you.  

We believe that having a professionally written resume is one of the best investments you can make in yourself and your career.  We’ve seen so many cases where our clients, armed with a resume from Power Writers USA, have been offered huge raises and have had the doors open up for them for making big, new career changes.  A well written resume will truly make you stand out among your competition.  Enjoy the article!

If Your Resume Isn’t Opening Doors, Get Some Professional Help

Is It Worth the Money?

Job searching sure is expensive. After all, it costs money to dry clean your interview suit, fill up your tank and drive to each and every job interview. And at a time when you’re counting every nickel and dime, you don’t want to spend any more cash than necessary.

But if you’ve been job searching for some time without success, it may not be what you’re saying, but how you’re coming across on paper. That’s where a resume writer comes in. Resume writers are not just professional writers, but they’re experts in making your resume stand out from the rest of the applicant pool. Here’s why you might need a resume writer, and why it’s such a good investment.

5. U Can’t Right Good

Let’s say you’re an accountant.

Dollars and cents are your game, not words. So if you’re struggling to express your previous work experience well—and your writing confuses HR professionals like advanced math perplexes most of society—a resume writer can help. He/she can discern what needs to be on your resume (and perhaps more importantly, what doesn’t), and express it all professionally.

4. You’re Stuck in the Past

When you look at your resume, you think it looks totally awesome. But when a hiring manager sees it, all he’s seeing is the year 1986.

Like music and fashion, even resumes have to be stylish so they can get more than a passing glance from a potential boss. If you’re not sure of what the current trends are, a professional resume writing service can give your resume the extra savoir-faire it deserves. From the quality of the paper it’s printed on to the template used, the writer will make sure that your resume reads—and looks—its best.

3. You’re Not Getting Interviews on Your Own

You know your work experience is impressive and your workplace skills are stellar. So why aren’t you getting any interviews?

The main reason could be your subpar resume. A professionally written resume can open doors for you that might lead to a great job. It’s also good to keep in mind you might even need several versions of your resume, depending on the type of job interview you have. These advanced nuances are things with which a professional resume writer can assist.

2. You’re Shy

To you, a resume is a necessary evil. It’s basically a one-page depiction of all your previous accomplishments and accolades, and frankly, you’re not the bragging type.

You might need an expert to help you through the writing process if you have a hard time talking about yourself, much less writing it all down on paper. There’s no shame in getting help with this because writing about yourself is one of the toughest assignments, and you’re often your own worst critic.

A professional resume writer will know how to spotlight your most worthy accomplishments because he’s looking at them with fresh, unbiased eyes. Let him turn your resume into something that’s personable and professional.

1. You Have Issues

Maybe you left the workplace so you could raise your family, and now there’s a huge gap in your employment history. Or perhaps you’re changing career fields and don’t quite know how to revamp your resume to show off the skills you have for this new industry. While you can’t rewrite history, a professional writer will know just how to accentuate the positives on your resume, and write away any negative aspects.

Hiring a resume writer may not be an option for everyone and some people can do the job on their own. But for those who have the necessary skills but are struggling to get interviews, a professionally polished resume can be one of the best investments you make as you continue on your job search.

Resume Writer
Power Writers USA Uses Certified Professional Resume Writers

Article originally posted here: http://www.salary.com/5-reasons-to-hire-resume-writer/

By , Salary.com contributing writer.

Always remember that Power Writers USA is a top ranked resume writing service with Certified Professional Resume Writers on staff.  We are on call and available to take on your resume, curriculum vitae, cover letter, and LinkedIn profile update.

Top 4 Business Trends That Will Drive Success In 2017

Article originally posted on Forbes.com

Each year I have the honor of observing business trends as a keynote speaker and business advisor. For the fourth consecutive year, I am pleased to share the top business trends that leading companies embrace to drive success. Some trends are in their infancy, and others have become part of the mainstream. These patterns emerge regardless of company size. Feel free to take a look at my past predictions using the links at the bottom of the article. Here are my predictions for the Top 10 Business Trends That Will Drive Success in 2017.

 

  1. Subject Matter Experts Become The New Rainmakers

 

Subject matter experts who understand and can help guide the sales process drive growth in top performing B2B companies.

 

Consider three different buying personas: an order taker, a salesperson, and a subject matter expert (SME). The order taker merely takes an order, and provides a price and delivery schedule. That function can be easily performed by Amazon (often with better results).

 

Of the remaining two personas, which one would you want to encounter as a customer? Would you want the person with a mission to sell something to you, or the expert who you might be willing to pay to meet with because of their deep expertise?

 

  1. Crowdfunding Validates New Products

 

When you think of crowdfunding, you might envision films or artisan leather wallets. To the surprise of many, globally crowdfunding is trending to surpass venture capital by the end of this year.

 

According to crowdfunding and marketing expert Clay Hebert, “Smart companies are using crowdfunding to not only raise capital, but to validate products before making substantial investments in product development.”

 

Smith & Bradley, Ltd., a U.S.-based tactical watch manufacturer has launched seven Kickstarter campaigns to validate new designs for their line of watches. Five of the campaigns received market validation. The other two didn’t make the cut.

 

“When we wanted to produce our first watch, we used crowdfunding to raise the funds needed to go to market,” co-founder Ryan Bradley said. “What we didn’t realize was that we had also discovered a way to validate the market for a product before we went into production. Now, each new product idea has a crowdfunding component to validate the market. Based on the velocity or success of the crowdfunding effort, we shift our resources to meet market demand.”

 

Bradley still spends his days as an attorney, so staying focused on the right designs keeps their business operating at peak efficiency.

 

Big companies are capitalizing on this trend as well. GE Appliances created and funded FirstBuild, a “global co-creation community and microfactory” in Louisville, Kentucky to “harness the brainpower of the maker movement to change the way major home appliances are conceived, designed and manufactured.” FirstBuild uses crowdfunding to validate new home appliance product ideas. They’ve already successfully crowdfunded Opal, a nugget ice maker and Paragon, an induction cooktop, on Indiegogo, both of which you can now buy through their website.

 

Before launching Paragon, FirstBuild assumed the killer feature was sous vide, a popular method of immersion cooking at a specific temperature. But as they engaged their community, they found a significant group of passionate consumers who also wanted to improve how they cooked using other methods, from warming to deep-frying. So they pivoted to include these features in the product design, positioning and marketing. When they launched on Indiegogo, Paragon was almost 600% funded, raising over $360,000. More importantly, they validated the product with over 2,100 backers.

 

From watches to washing machines, using crowdfunding for product validation allows any company to engage and learn from a small and passionate user community earlier in the process, speeding up time to market, and reducing both the cost and risk of new product innovation.

 

As Hebert often reminds companies and startups, “The best focus group in the world is the market itself.”

 

  1. Sales And Content Marketing Become Fully Integrated

 

As customers and buyers continue to do more online research, top performing organizations continue to integrate sales and content marketing. The goal is to ensure that when customers search for risks, challenges, and implementation strategies associated with your solutions, they will find your content to address their questions.

 

When I purchased my Tesla, I did research online, and scheduled my test drive the same way. The Tesla consultant coordinated the test drive and helped me select the right options (in many cases talking me out of features I didn’t really need). I then completed the purchase form online using a tablet in their store in a shopping mall. Ultimately, I placed the final order via Internet browser, from home.

 

Tesla provided articles and videos to help educate me as a consumer, and build trust surrounding the purchase. Through its marketing, Tesla established an innovative brand that helped me conclude that they have a long-term vision and position for the company.

 

As Marcus Sheridan teaches, top companies engage their front-line sales teams to identify topics for content marketing, and the content marketing team helps sales professionals to effectively use content in the sales process.

 

The people at SalesMango also have an interesting take on this concept.

 

  1. Video Becomes Essential

 

According to a recent Forbes study, video is becoming a critical source of information for executives:

 

  • More than 80% said they are watching more online video today than they were a year ago.

 

  • Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.

 

  • Overall, 65% have visited a vendor’s website after watching a video.

 

Hubspot’s Consumer Behavior Survey confirms this trend. Over half (55%) of users say they consume an entire video, compared to 29% for blogs and 33% for interactive articles. If you want your entire message to be consumed, video tends to be the preferred medium.

 

Early in the days of television, advertisements were highly effective because the platform was relatively new. Using video to run ads today is a waste of effort. However, providing video as a source of valuable content to address issues or answer questions helps the consumer to feel like they know you better than if they had just read an article.

Thanks for reading and wishing everyone a wonderful and prosperous 2017. Cheers!