Standing out in a Competitive Industry

Standing out in a Competitive Industry

When you’re applying for a job, standing out from the crowd is always a challenge. But, this tough task can suddenly seem insurmountable when you’re applying for an extremely competitive position. Have a read below for 5 actions that are helpful to you standing out in a competitive industry.

However, spending all of your time obsessing over the intense competition will only serve to make you feel more anxious and self-conscious—qualities that definitely won’t help you approach your job hunt and interviews with confidence. So, let go of that intimidation and instead focus on doing what you need to do to separate yourself from the pack.

But, how can you draw positive attention to yourself, when there are hundreds of other people applying to that exact same job? Here are five tips that are sure to help you stand out from that pile of other applicants.

1. Get Personal

Feeling like you’re submitting your materials into cyberspace is always frustrating—especially when you put so much time and effort into them. And, when you know that tons of other people are following that exact same process, it’s easy to feel like you’re in a long line just waiting to draw your number.

This is when making a personal connection can make a huge difference. What exactly does this mean? Start by seeing if you know anyone who currently works for that employer. Whether it’s an old friend or an acquaintance on LinkedIn, having someone who can hand-deliver your resume or put in a good word for you can really help to put your name at the top of the interview list.

If you can’t track down someone who can refer or recommend you, you should still make an effort to be as personal as possible in your application materials. Skip that generic “To Whom It May Concern” line (those letters typically find their way directly to the wastebasket!), and instead do some digging to see if you can find the name of the person you’d be working directly for—or even the hiring manager.

Knowing that you put in the legwork and research necessary to personally address your documents immediately portrays you as a dedicated and resourceful applicant. And, that reputation is sure to put you back at the top of the pile!

2. Improve Your Documents

A resume that’s riddled with typos and grammatical errors. A cover letter that contains the wrong company name. Yes, they’re all sure to make the hiring manager remember you—but not necessarily in a positive light.

It seems basic, but going through your resume and cover letter with a fine-tooth comb is absolutely necessary. Not only is this a best practice when applying for any sort of job, it’s also a surefire way to help you differentiate yourself from the crowd—you wouldn’t believe how much of your competition is immediately discounted, simply because their documents are sloppy.

Aside from just scanning for basic errors, now’s also a great time to polish your materials and make sure that they’re memorable and impactful. Ensure that you include quantifiable achievements in your resume that don’t only tell how great you are at what you do, but show it as well. Start your cover letter off with an engaging and captivating story, rather than that standard, “I’m writing in regards to…” line.

No, you don’t want to send a singing telegram or print your resume on hot pink paper. However, these more subtle tweaks and additions can really help you to be remembered—in a way that’s not eccentric and over-the-top.

3. Go Above and Beyond

I won’t deny that your resume and cover letter are extremely important documents for job search success. But, does that mean they’re absolutely the only things you need in order to land your dream job? Absolutely not.

You should never hesitate to go the extra mile, show some initiative, and share some other materials that a potential employer might care about. Go ahead and send them a link to your portfolio or personal blog. Anything that helps them to get a better sense of who you are as a candidate will benefit you!

You can even take things one step further by completing a sample specifically for that employer. Applying for a social media management position? Pull together a brief example of a social media strategy that you think could work for them. Want to be a data analyst? Share that amazing Excel spreadsheet you built—complicated macros and all. Showing that extra effort demonstrates how interested you are in the position. And, if they actually like the sample work you create? Well, then you’ve already got one foot in the door!

4. Polish Your Social Media Presence

Your work examples and official career documents will only take you so far. After all, employers pretty much expect that you’ll put your best foot forward when it comes to those materials. So, what will they do next? More than likely, hiring managers will look you up on social media.

Believe me, you don’t want to be remembered as the candidate who stars in that video for “Phi Sigma Rho’s Longest Keg Stand” or the applicant who writes scathing reviews of every single ex-boss on Facebook.

So, before even submitting your stuff, ensure you’ve taken the time to clean up your social media profiles. Bonus points for actually taking the time to polish and update your LinkedIn profile while you’re at it!

5. Follow Up

You know all of that intense competition we talked about? Well, it not only overwhelms you—it’s also pretty overwhelming to the hiring manager as well. Suddenly, they have an inbox full of submissions, and it’s up to them to weed out the junk in order to find those diamonds in the rough.

So, don’t be surprised if you don’t hear back immediately about that job you’re so excited about. In fact, you likely won’t receive a super timely response. This is why following up is so important.

If you haven’t heard anything (whether that’s a “yes”, “thanks, but no thanks”, or a “we’ve received your submission” email) in about a week or two, feel free to reach out personally and check in on a timeline for a hiring decision. Make an attempt to use the most personalized email address you can find. But, if you can’t hunt one of those down, a general “info” or “careers” address will suffice as well.

Craft a friendly message just asking for an update on the hiring process for that specific position, reiterate your excitement about the opportunity, and thank them for their time. Still radio silence? You’re free to follow up once more. But, after that, it’s time to let it go. We all know there’s a fine line between being persistent and being a pest.

Standing out from the crowd when the job competition is stiff can undoubtedly be tough. But, it’s not impossible! It just involves some thought and creativity. Put these tips to use, and you’re sure to find your way to the top of that resume pile.

Need to get ready for job search success?  Our team at PWU is here to help.

We offer Resume updates, Cover Letters, LinkedIn Optimization, Recruiter Services, and Professional Career Coaching.

Book a free 15-min consult here https://calendly.com/powerwritersusa-ca

What Executive Presence Really Is

Executive Presence

In 2014, Sylvia Ann Hewlett and her team huddled over an extensive collection of data drawn from 14 sectors of corporate America. The goal was to identify, at the corporate level, what Executive Presence really is and why we need it.  

What the data reflected was that Executive Presence is not so much about performance. It’s not about what you do when ‘delivering the goods’ or ‘hitting the numbers’.  It’s about what you signal. 

Executive Presence or EP. What is it and where do I get some?

In the simplest terms, executive presence is about the ability to inspire confidence. It includes first impressions of appearance, interpersonal communication skills, and body language.  Executive presence consists of effective listening, effectively maneuvering through office politics and exuding authentic charisma. 

As a leader, you inspire confidence by showing that you are capable and reliable. Which is critical to being trustworthy of supporters.  By contrast, inspiring confidence with your own superiors shows that you have the potential for greater achievements in career growth.

The 3 Main Pillars of Executive Presence

As part of the 2014 study, the group singled out 3 main traits associated with EP.

#1. Gravitas

Gravitas is the projection of credibility and assertiveness with the confidence to convey a clear message.  In comparison, gravitas is the way of signaling impact in a compelling manner.

As an example, the study asked senior leaders who they saw as career role models.  Significantly, the #1 role model identified was Nelson Mandala.  A man that earned his placement through sincerity and understanding the power of symbolism.  Nelson Mandala had gravitas in spades and showed it by routinely connecting at a very human level.

#2. Communication

Communication includes the ability to read an audience. To assess a complex situation and act accordingly. This is the ability to command a room. It’s what you say, when you say it, how you say it, and to whom you say it. Communication is also portrayed through the masterful use of body language and concise speaking skills.

These skills combined show you’re able to communicate the authority of a leader.

#3. Appearance

While the data showed appearance to be the smaller piece of the puzzle, it is still worth significant attention. Appearance is commonly referred to as “looking the part.”

By taking the time to look and feel your best, it shows consideration and respect toward the people you interact with. Appearance also includes dressing appropriately for the environment and occasion which in a corporate setting carries high-level importance.

Why You Need Executive Presence

Ultimately, executive presence determines whether you gain access to opportunity.

There’s a saying in leadership, “All the important decisions about you will be made when you’re not in the room.” It’s true. In particular, whether it’s a decision about an important opportunity, a promotion to a critical role or an assignment to a high-visibility project, it’s likely that you won’t be in the room.

Therefore, the opportunities you gain access to depend on the confidence you’ve already inspired in the decision-makers. Additionally, the more significant the opportunity, the more important executive presence becomes.

How To Build Your Executive Presence

As with any other skill, some people are naturally more gifted at executive presence than others. That being said, everyone can improve their EP with focus and practice.

Cultivate a foundation of quiet confidence.

At its core, executive presence is about confidence, yet “the more confidence the better” isn’t always the way. Presence is confidence without arrogance.

Sadly, confidence is often confused with cockiness however, the truly “present” executive is one who doesn’t need to trumpet his achievements. Instead, he or she has an internal resolve driven by a solid sense of self-worth. As a result, they have learned healthy, effective ways of dealing with challenges and relationships.

Key points to focus on while developing your own executive presence:

  • Learn to operate effectively under stress.
  • Become an excellent listener. 
  • Build your communication skills.
  • Understand how others experience you.
  • Have a vision, and articulate it well.

Most importantly, find your voice as an executive.

Identify your assets and leverage them to the max. Some people are naturally gregarious and can fill a room with their personality. Others rely on their listening ability, sense of timing, and ability to maintain their composure when others get emotional.

In an increasingly diverse world, executive presence will look very different from one executive to another. Just keep building the confidence of others that can step you up as a leader if and when times get tough.

Overcoming Job Search Pain Points

Overcoming job search pain points

Without question, the process of job hunting is daunting. Truly this is a result of extreme competitiveness and a constantly evolving workforce no matter the industry.  The game has changed dramatically over the years so we assembled 6 points on overcoming job search pain points.

1. Working with Recruiters.

Recent studies we looked at found the average job posting gets 200-250+ applications. This, in turn, requires recruiters to work at quick paces to process applications in the hopes of finding ideal candidates.

Being seen is a much-understood frustration. So how do you aid the process?

Firstly, we recommended asking around your network to identify any possible recruiter referrals. Reach out, ask questions and see if you can set up some coffee meetings or quick phone conversations.  

You’re looking for a tenured recruiter that supports your skillset and has strong lines of recommendations. Keep in mind, you don’t have to be applying for a specific position to start the dialogue with a recruiter.  Just open a conversation and see where it goes.

Additionally, if no known recruiters come up in your network, generate a list of 2-3 reputable staffing firms in your area and start making calls.

Lastly, always remember, LinkedIn is the hotpot of professional networking. A search of your industry should pull up recruiters who specialize in what it is you have to offer.

2. Self-elimination.

Too often, job seekers aren’t taking chances when applying for positions.  A common phrase we hear is “Well, I can’t apply to position YXZ because it lists skills I don’t have.” 

We can’t stress this statement enough: Apply for or pursue positions even if you don’t have every skill or asset the position lists. It’s common for managers writing job descriptions to overshoot the actualities just to cover all bases. 

As a job seeker, apply the 80:20 rule during the application process. Apply for positions where you meet about 80%+ of the definitive requirements.  This is especially true if the position is within your desired industry and on your passion forward career path. 

3. Getting lost in the Applicant Tracking System.

Previously, we’ve talked extensively about the joys and wonders of ATS software.  To beat the algorithms, one must play the keyword game strategically.  Check out our blog from last week here for a few tips on ensuring your resume is ATS compatible.

4. Low Confidence.

It’s not uncommon for professionals to experience low confidence during job search processes. If you need a confidence boost, try some of these tactics:

Engage in self-reflection on why you’re a fit for each position you apply for.  Get out a pen and write a list of why you’re qualified for the position. 

Re-visualize a past, positive interview, essentially re-living it.  Close your eyes and go through the interview again, focusing on the details which contributed to a positive outcome.

Practice and repeat. Preparation is great for minimizing anxiety and ensuring you deliver a strong interview.  Instead of simply jotting down pieces of your elevator pitch or how you’d answer common interview questions, take the time to practice.

5. Network Leveraging.

Referrals are still the top resource managers and recruiters use to identify ideal candidates. Not only do referrals require less time to generate than other hiring channels but they statistically lead to a higher success rate. Referrals consistently prove to be better long-term performers. 

Yet, on the flip side, many job seekers are timid about engaging their network. Try making a ‘Network Outreach List’ of those who you could contact about possible openings in their companies. Then simply reach out and communicate.

 “I’m looking for a new job.  Is your company hiring? 

6. Always the Bridesmaid.

You know the saying and in job search, it goes more like this: “I keep being told that I was the second-place candidate” or “I was out beaten by another applicant, again.” 

There’s a lot we can say here, but it boils down to a few points.

Focus on building rapport in every interaction to increase your memorability. Whether it’s conscious or not, managers are more likely to lean towards candidates who they felt a connection with over candidates they didn’t. 

Engage in small talk, identifying commonalities, use their name multiple times during the interview. Be real. Be authentic. Establishing connections can be incredibly helpful in increasing your chances of getting selected. 

Finally, don’t sweat it. If all this overwhelms you, our team at PWU has just what you need.  We offer Resume updates, Cover Letters, LinkedIn Profile Optimization, Interview Coaching, and Recruitment Services. 

Connect with us here for a free 15-minute consultation. https://calendly.com/powerwritersusa-ca