Job Searching is Marketing.  Do You Know How to Market Yourself?

Market Yourself

Job searching is not a passive activity, it requires energy, focus, time, the assistance of others, and in some cases, luck.  But if you think of yourself like a product, out there competing with other products who are motivated to be swept up by the right organization, you can increase your odds of lining up a great job.  Much like a tangible product in the real market, you, as a product, needs to be marketed in order to be consumed.  You need to market yourself.  Here are some pointers to help you improve your self-marketing abilities.

Know your self

Knowing yourself is critical to helping you define what you want to do by knowing what your strengths and weaknesses are.  A lot of job satisfaction and come from you being in an environment where you can perform well.  Knowing yourself also helps you define your value to a potential employer.  Taking the time to get in touch with your personality, strengths, successes, passions, etc., will help you to clarify your personal message to an employer.  You will have a more focused resume and you will be able to answer interview questions easier and more confidently.

Know your market

Now that you more about yourself, what you are good at, and what your strengths and weaknesses are, you will be able to more clearly define your job search and identify your target market.  Take the time to understand what a target employer is looking for in a new hire.  What are their organizational pains that you can alleviate?  How can your experience make a direct impact on their organization and their bottom line? Knowing who your audience is will help you understand how you can approach a potential employer and how you can relate your personal message to the employer in a way that will engage and excite them.

Have the right packaging

When you buy something at the store, do you pay attention to the packaging?  Whether you realize it or not, you do.  And it is very important.  As a jobseeker who is marketing themselves to potential employers, you want to make sure that you too have the right packaging.  Consider what is visibly apparent to an employer, or even a recruiter; namely your resume and your online presence (LinkedIn Profile, Facebook, etc.).   Take the time to refine your resume, or work with a professional resume writer, to make sure you are dialed in.  Good resume writers will know what questions to ask to make sure you are including the right content, they also know how to optimally format your resume for visual appear and to help pass through ATS.  Many resume writers can help you with your LinkedIn profile as well;  check out our recent blog on that.  Bottom-line, make your resume and LinkedIn profile stand out as they will be your first impression.  Your interview will be your second first-impression if that makes sense.  So be ready for that as well!  Make sure you are well groomed and dressed appropriately for the position you are after.

Develop your people skills

Take the time to read some refresher articles on being a good communicator, and how to listen more effectively as it will pay off in your job search.  Communicating well with recruiters, networking associates, those you may conduct informational interviews with can help you get closer to that job you want.  Part of this process is knowing how to talk about yourself so make sure you take the time to know yourself first.

Know how to interview

Marketing yourself doesn’t stop once you’ve gotten a callback for an interview.  This is where you need to really shine to get an edge over your jobseeking competition.  But do you know how to interview?  We’ve written several blogs on the matter including 5 Ways to Woo Hiring Managers During The Interview Process and 7 Steps to Prepare for Your Job Interview in addition to the information we provide there is a plethora of books, videos, blogs and seminars available out there.  We also offer interview coaching for those looking for some personal feedback.  A few keys are to really understand the position you are interviewing for, being prepared, and listening well.

Be Proactive

This is a pretty obvious point but is often overlooked.  You must take charge of your job search and be active with it if you truly desire to make a positive change in your career.  It’s been said that luck rewards the hard working, and we feel this is true.  Send emails, make connections, pick up the phone and get yourself out there.  Going back to the analogy of you being a product, your activity can be the difference between you as an item that sits on a shelf waiting too long for someone to find it or being an item on an end-cap with high visibility that is sure to catch people’s attention.

Make a plan

This last point is very important.  Take the time to make a plan.  We are all busy people and making a plan can give our job search focus and can help us realize our progress.  Decide what your end goal is and how much time you can dedicate each day or week to reaching your goal.  Set a schedule for working on your resume, contacting recruiters, sending out job applications, and practicing your interview skills.  Work with Define your progress by blocks of time (30 minutes a day), or by units (2 applications a week) etc.  Keep a visual calendar and mark off each goal of your plan or each day that you make progress, it is encouraging and will push you closer towards getting the results you deserve.

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Power Writers USA wants to know what you think of this, and other blog articles we post.  Your career change is unique and PWU is here to help you along the way with Resume Writing Services, Cover Letter Writing, CV’s, LinkedIn Profiles Updates, and more.  Contact us now for a free consultation and resume evaluation!

Seasonal Hiring Trends

Seasonal Hiring Trends

Understand Recruitment Cycles to Give Your Job Search an Edge

Does hiring actually slow down during the holiday season in the US?

Based on our experience as a resume writing company, yes.

Seasonally, professionals tend to stop thinking about resume updates this time of year, and start focus on the fun stuff…like holiday shopping, cooking delicious food, family, and friends.

But what happens come January?

BOOM!!!!!!

We are bombarded with a million requests for urgent resume updates that are needed yesterday and need done ASAP.

It’s a great time to plan in-advance for this. Whether you think you may possibly look for a new job, get recruited, have been actively looking for a while, or are considering applying for a better paying, higher up position… we suggest you get your resume professionally updated now… instead of waiting for the rush.

You never know when your resume will be needed for a potential opportunity. Prepare, plan, analyze, strategize, and get it done ahead of time.

This seems to happen every year, and honestly, we love January, because we are busy non-stop for the entire month… but we love our clients even more and would love to see them be prepared for this surge of recruitment and new hiring activity, which we KNOW will come.

Do you know someone who needs a resume update? Do you know someone who is looking for jobs, but not having any luck with callbacks?  Do you know someone who is a professional seeking greater opportunity? Do you know someone re-entering the job market? Do you know a college graduate who just got their degree in December?

What a better gift than a new, fresh, compelling, updated resume

Give the gift of opportunity. Call or email now… before the rush in Jan. We will be booked solid. 

480-390-4711

admin@powerwritersusa.com

9 Things You Absolutely Need to Know Before You Job Search

job search tips

You work hard to have a successful career and sometimes that means changing jobs.  Doing your homework and preparing for your transition will inevitably include time searching for your new job.  Here’s what you need to know before you dive in.

Original article click here.

9 Things You Absolutely Need to Know Before You Job Search

Landing your next job isn’t going to be easy. But if you learn what human resource professionals are really looking for, you can beat the odds. Human resource professionals have a set of rules, written and unwritten, and the better you learn these rules, the better you can compete and land your next role.

There’s a gap between a job seeker’s perception of the recruiting process and what human resource professionals look for. These gaps are clearly highlighted in the “Active Job Seeker Dilemma” survey, which polled 4,347 job seekers as well as 129 HR professionals. The survey was conducted by Future Workplace, a research firm and Beyond, The Career Network, a job portal for job seekers and employers.

Before you start polishing your resume, these are the things you need to know about how employers think and what they are looking for.

Find someone to refer you. You are missing out on job opportunities by not identifying someone inside the company to refer you for a job. While job boards are the primary source of hiring, 71 percent of HR professionals surveyed rated employee referrals as the best source for finding candidates, yet only 7 percent of job seekers surveyed viewed referrals as their top source for finding a job.

Invest in learning technical skills. Job seekers self-reported that their top weakness was technical, computer or specialized skills. If this is your weak spot too, do something about it, because a quarter of employers rank these as top skills they are looking for. Take an online course to develop the skills you lack or need. More than 40 percent of job seekers have never invested in online training, but it is one way to improve your confidence and candidacy.

Show internships, not GPA. If you are a recent graduate, you may agree with the job seekers in the survey who feel grades are the greatest indicator of your potential. But to employers, experience wins attention. So instead of focusing on your academic achievements, be sure to highlight your internships.

Get ready to take a test. At some point during the interview process, you’ll likely be asked to complete an exercise, assessment or test of some sort. It is just another way to evaluate you. The study found that 57 percent of employers administer some exercise or challenge to job candidates, so don’t let this surprise you.

Master the phone interview. Your first interview will be a phone interview. It was the top method listed for conducting first interviews. But sadly, job seekers don’t feel as comfortable with phone interviews as they do with in-person interviews.

Expect to meet several people during your interviews. It is unlikely you’ll be hired based on one interview. Almost 60 percent of HR professionals said the interview process involves meeting two to three people, and some employers will have you meet with as many as five people during the interview process.

The interview process takes time. One to three weeks: That’s how long it is going to take you to go through the interview process and get an offer, according to more than half the surveyed HR professionals. And, in some companies, it could take five to nine weeks.

Highlight these top three skill sets. Communication, adaptability and results-driven are the top skills HR is looking for in candidates. Unfortunately, job seekers miss the mark. While job seekers did list communication skills as a top skill set, they missed the mark in the other top skills they reported, which were leadership and teamwork.

Here’s how to stand out.
You’ve learned as much as you can about the company, but what else can you do to win over the employer? HR professionals say to bring a portfolio of your work. Yet only 19 percent of job seekers used this approach to stand out in their search.
Wishing you the best in strategic job searching 2016.

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Power Writers USA wants to know what you think of this, and other blog articles we post.  Your career change is unique and PWUSA is here to help you along the way with Resume Writing Services, Cover Letter Writing, CV’s, LinkedIn Profiles Updates, and more.  Contact us now for a free consultation and resume evaluation!