Tips for LinkedIn Profile Optimization

LinkedIn profiles are becoming more and more relevant to job seekers, recruiters, and hiring managers.  According to some 93% of hiring managers search LinkedIn for recruits.  And even if you aren’t found through LinkedIn, you can bet employers will be search the internet to learn as much as they can about you, so it is important to have your profile dialed in for career success!  Here are some tips we recommend if you are going to optimize your LinkedIn profile yourself. 


Get the basics covered

It can be pretty easy to reach LinkedIn’s “All Star” status, which is an important step to gaining more exposure to job recruiters, however we encounter a lot of profiles that fall short of this.  Make sure you take the time to include the following: professional summary, work experience, skills, and education.  To top it off you will need to include a professional profile photo.  According to LinkedIn, adding a profile photo will increase your visibility by 27 times to recruiters.


Personalizing your URL

Did you know that you can change your LinkedIn URL?  Most people we work with don’t pay too much mind to this detail but here’s where this it of information comes in handy; as you know, many employers and hiring managers are going to do as much online snooping as possible on a job candidate.  You are going to make this easier for them by adding your LinkedIn URL to the heading of your resume.  But copying and pasting the generic URL that you are given is boring, and long.  You can customize or personalize your URL very simple by clicking on the “Edit public profile and URL” button near the top right of your profile.  It will redirect you to a new page where you can then modify the URL.  We suggest using your first and last name (for example, and if you have a relevant designation, add that too.  This will show potential employers that you are serious about your professionalism.


Make it about you, not your company

We’ve encountered enough profiles where people have simply copy and pasted a description about the company they work for without including any information about themselves.  While you have all right to do that, we suggest you making your profile more about yourself and what you do for the company you work for.  Let the world know specifically what you’ve contributed to the organization and what the results have been.  Just make sure you don’t come across as a braggart or embellish the truth, you never know who within your organization is looking at your profile.


Change out the stock LinkedIn banner image

Changing out the stock banner image in your profile settings allows you to bring a little more personality into your profile and to help you stand out.  We suggest selecting an image that is somewhat related to the industry or job position you are in.    Make sure it complements your profile photo and isn’t to heavy of a color where it is a distraction.


Seek out recommendations

You probably know quite a few people.  Don’t be afraid to reach out to a few of them and ask for a professional recommendation.  Offer one in return and let them know that is will help enhance their own profile.  Most of the profiles we see don’t have recommendations, and while this is a small sample of the population, we may make the assumption that if most people don’t have any recommendations, someone with at least 2 or more recommendations will likely stand out in a crowd.


Max out on your skills

You can add up to 50 skills on your LinkedIn profile and pin the 3 most relevant skills at the top of your list of skills.  We suggest selecting the 3 top skills that are most related to the job position you are targeting.  There are multiple categories under which your skills will fall; Industry Knowledge, Tools & Technologies, Interpersonal Skills, and Other Skills.  Make sure you have a good balance of skills within all of those categories.


Do you speak a language?

Chances are you do, but you don’t have it listed on your profile.  As silly as it sounds, you should add it!  You can add multiple languages and can select the level of proficiency for each language you speak.


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